Insights

Live commerce, decoded.

Playbooks, data, and field notes on live shopping, TikTok Shop, and social selling — written by the team that runs the streams. New to the space? Start with the live commerce glossary.

Person filming a live video on a phone gimbal outside a retail storefront
LatAm

Live Selling in Brazil: What Brands Need to Know in 2026

Live selling is reshaping how products move in Brazil. This is a practical overview of the market, the platforms, buyer behavior, payments, and the operational realities brands face when they start live selling in Brazil.

Feb 27, 2026
Marketing agency team working in an open-plan office
Strategy

WABU vs Stella Rising: TikTok Shop Agency Comparison (2026)

WABU and Stella Rising both help brands sell on TikTok Shop, but they come at it from different directions: WABU is a dedicated live commerce operator, while Stella Rising is an award-winning media and marketing agency that offers TikTok Shop as part of a broader media practice, with deep roots in beauty and wellness. Here's how they compare.

Feb 22, 2026
Two professionals shaking hands after choosing an agency partner
Strategy

WABU vs Social Tale: TikTok Shop Agency Comparison (2026)

WABU and Social Tale are both end-to-end TikTok Shop operators — they set up the shop, recruit creators, run campaigns, and report on performance. The clearest differences are in brand fit, geography, and how transparent each is about pricing. Here's the comparison.

Feb 16, 2026
Marketing agency team collaborating in a modern office
Strategy

Top 10 Live Shopping TikTok Agencies in 2026

TikTok Shop has gone from experiment to a material commerce channel, with U.S. GMV reaching roughly $13–16 billion in 2025 depending on the tracker (eMarketer estimates about $15.8 billion). As one industry roundup put it, the supply side is exploding faster than the demand side — there are now more than 15 million sellers globally — which makes choosing the right agency partner more consequential than ever.

Feb 8, 2026
Smartphone on a tripod live streaming a presenter speaking to people on stage
LatAm

TikTok Live Shopping in Brazil: The 2026 Brand Guide

Brazil is one of Latin America's most important live commerce markets, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Brazil in 2026 — the market, the audience, the formats, and how to actually launch.

Feb 7, 2026
Rising sales chart on a laptop screen during analysis
Playbook

7 Ways to Boost Your Live Commerce Sales

Live commerce already converts at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics backed by industry data and real brand results that consistently lift live commerce sales.

Jan 29, 2026
Checklist and planning notes for a live shopping session
Playbook

18 Live Shopping Best Practices: Learn to Win!

Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 best practices, organized across the full lifecycle of a live shopping program, drawn from industry guidance and real brand results.

Jan 22, 2026
Creator filming a product on a phone mounted on a tripod
Hosting

21 Biggest Pitfalls for Live Shopping Creators (and How to Avoid Them)

Live selling looks effortless when it's working — and falls apart fast when it isn't. The difference is rarely talent; it's avoiding a set of recurring mistakes that hurt engagement, erode trust, and in some cases trigger platform penalties. Drawing on TikTok's own seller guidance and industry best practices, here are the 21 biggest pitfalls live shopping creators make, grouped by theme, with a fix for each.

Jan 13, 2026
Diverse team collaborating around a table on a campaign
LatAm

Top 5 Hispanic Social Shopping Agencies in the US (2026)

U.S. Hispanic consumers command an estimated $2+ trillion in spending power, skew young (median age around 30), and over-index on TikTok and Instagram — exactly where social and live commerce are growing fastest. Yet most brands still reach them with translated general-market campaigns. The agencies that win this audience pair social commerce expertise with genuine cultural fluency.

Jan 7, 2026