WABU is a full-service live commerce agency that runs your entire TikTok Shop operation — creator sourcing, livestream selling, shoppable content, and payouts — so you grow without the overhead. En vivo. En venta. En tu cultura.
Livestream commerce is already a $940B global industry — and the US market is just getting started, growing 37% year over year. The brands that build their live shopping and social commerce presence now will own the channel before their competitors realize what's happening.
65 million U.S. Hispanics command over $2 trillion in buying power — and they over-index on every metric that matters for live commerce: TikTok usage, social shopping, and digital video consumption. This isn't a niche. It's the future of American retail.
U.S. Hispanics start product searches on TikTok at more than double the rate of non-Hispanic counterparts — and 81% have the highest rate of digital video consumption of any demographic group. The audience most naturally primed for social commerce is the one no live commerce agency is specifically serving. Until now.
Whether you're reaching U.S. Hispanics or crossing borders into Latin America, WABU runs the operation end-to-end — from Miami, the gateway to both markets.
Reach 65 million U.S. Hispanic consumers through bilingual creators, culturally relevant livestreams, and community-first content on TikTok Shop.
U.S. brands entering LatAm. LatAm brands entering the U.S. We manage the live commerce infrastructure in both directions from our Miami hub.
From zero to a fully operating live commerce program. We handle every layer so your team doesn't have to.
Your account team is backed by purpose-built social commerce technology managing every touchpoint — from creator onboarding to payout.
WABU turned our TikTok presence from a side experiment into our top revenue channel. They handled everything — we just reviewed approvals.
Our brand had zero presence with Hispanic consumers. WABU matched us with bilingual creators who understood our product and the culture — our TikTok Shop now drives 40% of total sales from Spanish-language livestreams.
The attribution dashboard is a game changer. We know exactly which creators drive ROI and make decisions in real time instead of waiting for reports.
We wanted to bring our brand to Mexico and Brazil through TikTok Shop but had no local infrastructure. WABU’s Miami team handled creator sourcing, compliance, and live events — we were selling in three countries within a quarter.
A monthly retainer plus a percentage of sales. We only scale when you do.
* Subject to additional costs
Tell us about your brand. We'll reach out to schedule a strategy session.
A live commerce agency manages your brand’s entire livestream selling operation — from sourcing and managing creators to running live shopping events on TikTok Shop, tracking real-time sales attribution, and handling creator payouts. WABU handles all of this end-to-end.
Creators go live on TikTok with your products pinned to the stream. Viewers can purchase directly without leaving the app. WABU manages the full process: creator matching, product sampling, live event production, and performance tracking.
Most brands go live within 10 days of onboarding. We connect your TikTok Shop, configure tracking, match you with creators, and coordinate product samples — all before your first livestream event.
Live shopping converts at up to 10x the rate of traditional e-commerce. WABU clients typically see a 340% average GMV lift versus organic, with top brands generating over $1M in GMV within 90 days.
Yes. WABU specializes in Hispanic live commerce with bilingual and Spanish-first creators. Our network includes creators fluent in both English and Spanish who understand cultural nuances — from product positioning to community engagement — ensuring your livestreams resonate authentically with U.S. Hispanic audiences.
Absolutely. Our Miami-based team manages cross-border live commerce operations for brands entering Mexico, Brazil, and other LatAm markets. We handle local creator sourcing, TikTok Shop setup in each market, compliance, and live event production — so you can expand without building a local team.