Insights

Live commerce, decoded.

Playbooks, data, and field notes on live shopping, TikTok Shop, and social selling — written by the team that runs the streams. New to the space? Start with the live commerce glossary.

Beauty products arranged for a live shopping session
Strategy

Best Live Commerce Agency for Beauty Brands (2026)

Beauty is the single biggest category on TikTok Shop — and the most competitive. Here's how to choose the best live commerce agency for a beauty brand in 2026, and the criteria that separate a real operator from a reseller.

Jun 19, 2026
Creator filming a bilingual live shopping stream
LatAm

Best TikTok Shop Agency for Hispanic and LatAm Brands (2026)

If your growth depends on U.S. Hispanic shoppers or cross-border LatAm markets, a general-market TikTok Shop agency isn't enough. Here's how to choose the best TikTok Shop agency for Hispanic and LatAm brands in 2026.

Jun 16, 2026
Strategy planning desk with colorful sticky notes, markers and printed notes for brainstorming
LatAm

Best Practices for Live Shopping on TikTok in Brazil (2026)

What turns a Brazilian TikTok live stream into sales? These are the best practices for live shopping on TikTok in Brazil — covering host selection, show structure, urgency offers, stream length and cadence, and the operations behind every stream that converts.

Jun 12, 2026
Two people comparing agency options and notes at a desk
Strategy

TikTok Shop Agency Alternatives: How to Compare Your Options (2026)

Weighing TikTok Shop agency alternatives? The options aren't interchangeable. Here's a framework for comparing live commerce agencies, full-service social shops, and building in-house — so you pick the right fit.

Jun 8, 2026
Fashion apparel styled for a live shopping broadcast
Strategy

Best Live Commerce Agency for Fashion Brands (2026)

Fashion and apparel is the historic category leader in live commerce, where fit and styling come alive on camera. Here's how to choose the best live commerce agency for a fashion brand in 2026.

May 29, 2026
Marketing agency team working together on laptops in a modern open office space
LatAm

Top Agencies for Live Shopping on TikTok in Brazil (2026)

Looking for the top agencies for live shopping TikTok Brazil? Here is how to evaluate them, the categories of partner in the market, and the criteria that separate a real Brazil live commerce partner from a reseller.

May 27, 2026
Team planning a cross-border market entry on a whiteboard
LatAm

How to Sell Products in Mexico From the United States (2026 Guide)

Selling into Mexico from the U.S. is a real opportunity — and a real operational project. This guide breaks down how to sell products in Mexico from the United States: the channels, the logistics, payments, compliance, and the live commerce shortcut.

May 13, 2026
Creator going live on a phone mounted on a tripod
LatAm

Live Selling in Mexico: What Brands Need to Know in 2026

Live selling is reshaping how products move in Mexico. This is a practical overview of the market, the platforms, the buyer behavior, and the operational realities brands face when they start live selling in Mexico.

May 7, 2026
Two business professionals shaking hands across a desk to seal a partnership
LatAm

TikTok Live Shopping in Brazil: Choosing the Right Agency Partner

For a foreign brand, an agency partner is often the only way into TikTok live shopping in Brazil at all. Here's what TikTok live shopping Brazil agency partners actually do, the types you'll meet, and the questions to ask before you sign.

May 5, 2026
Two professionals shaking hands after choosing a partner
LatAm

TikTok Live Shopping in Mexico: Choosing the Right Agency Partner

An agency partner can be the difference between a Mexico launch that scales and one that stalls. Here's what TikTok live shopping Mexico agency partners actually do, what to look for, and the questions to ask before you sign.

Apr 29, 2026