Playbook
Step-by-step guides for getting a brand live and selling on TikTok Shop — from setting up the storefront and running your first stream to the operational habits that compound GMV over the following weeks.
How to Sell on Whatnot: A Step-by-Step Guide (2026)
Whatnot sellers did more than $8B in live sales in 2025. Here's how to apply, what Whatnot charges after the September 2026 fee change, how shipping and payouts work, and how to run your first show.
TikTok Shop Affiliate Commission Rates: What Brands Pay Creators (2026)
How TikTok Shop affiliate commission works, from the 1%–80% seller-set rate to open vs targeted collaborations, and how to pick a rate from your own margin instead of a competitor's.
7 Ways to Boost Your Live Commerce Sales
Live commerce can convert at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics, backed by platform data and real brand results, that boost live commerce sales in 2026.
18 Live Shopping Best Practices: Learn to Win!
Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 live shopping best practices for 2026, organized across the full program lifecycle and drawn from platform guidance and real brand results.
How to Set Up TikTok Live Shopping and Go Live in 10 Days: A Step-by-Step Guide
TikTok Shop has gone from a niche feature to one of the fastest-growing sales channels in U.S. retail, with the number of U.S. shops climbing from a few thousand in mid-2023 to roughly 475,000 by 2025. If you've been meaning to launch, the good news is that going live doesn't take months. With a focused plan, a brand can be running its first live selling event in about ten days.
Meet the team behind the streams.
Studios in four US markets, a certified Spanish-language host bench, and our own live channels — run on our own capital.