Insights

Playbook

Step-by-step guides for getting a brand live and selling on TikTok Shop — from setting up the storefront and running your first stream to the operational habits that compound GMV over the following weeks.

Rising sales chart on a laptop screen during analysis
Playbook

7 Ways to Boost Your Live Commerce Sales

Live commerce already converts at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics backed by industry data and real brand results that consistently lift live commerce sales.

Jan 29, 2026
Checklist and planning notes for a live shopping session
Playbook

18 Live Shopping Best Practices: Learn to Win!

Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 best practices, organized across the full lifecycle of a live shopping program, drawn from industry guidance and real brand results.

Jan 22, 2026
Creator going live on a phone mounted on a tripod
Playbook

How to Set Up TikTok Shop and Go Live in 10 Days: A Step-by-Step Guide

TikTok Shop has gone from a niche feature to one of the fastest-growing sales channels in U.S. retail, with the number of U.S. shops climbing from a few thousand in mid-2023 to roughly 475,000 by 2025. If you've been meaning to launch, the good news is that going live doesn't take months. With a focused plan, a brand can be running its first live selling event in about ten days.

Dec 4, 2025