Insights

Live commerce, decoded.

Playbooks, data, and field notes on live shopping, TikTok Shop, and social selling — written by the team that runs the streams. New to the space? Start with the live commerce glossary.

Live shopping host presenting products during a broadcast
LatAm

TikTok Live Shopping in Mexico: The 2026 Brand Guide

Mexico is one of the fastest-growing live commerce markets in Latin America, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Mexico in 2026 — the audience, the formats, and how to actually launch.

Apr 19, 2026
Large fulfillment warehouse with shelves and stacks of packed shipping boxes ready for delivery
LatAm

How to Sell Products in Brazil From the United States (2026 Guide)

Brazil is a large, fast-moving market — and a real operational project for a US brand. This step-by-step guide covers how to sell products in Brazil from the United States: market-entry models, the Remessa Conforme program, the tax reality, logistics, payments, and the live commerce shortcut.

Apr 18, 2026
Marketing agency team collaborating in a modern office
LatAm

Top Agencies for Live Shopping on TikTok in Mexico (2026)

Looking for the top agencies for live shopping on TikTok in Mexico? Here's how to evaluate them, the categories of partners in the market, and the criteria that separate a real Mexico live commerce partner from a general-market agency.

Apr 12, 2026
Checklist and planning notes for a live shopping session
LatAm

Best Practices for Live Shopping on TikTok en México (2026)

What separates a TikTok live stream that sells in Mexico from one that stalls? These are the best practices for live shopping on TikTok en México — covering hosts, content, offers, timing, and the operations behind every great stream.

Apr 3, 2026
Creator filming a product on a phone mounted on a tripod
LatAm

TikTok Creators in Mexico: How to Find and Work With Them (2026)

Creators are the engine of live commerce in Mexico. This guide covers how to find the right TikTok creators in Mexico, what to look for, how to vet them for live selling, and how to structure a roster that actually converts.

Mar 28, 2026
Content creator filming herself on a smartphone mounted inside a glowing ring light
LatAm

Top 10 TikTok Creators in Brazil for Live Shopping (2026)

Creators are the engine of live commerce. Here are the top 10 TikTok creators in Brazil for live shopping in 2026 — their niches, approximate follower tiers, and how well each one fits a selling stream.

Mar 24, 2026
Two people comparing performance charts and notes at a desk
Strategy

WABU vs MediaLabs: TikTok Shop Agency Comparison (2026)

WABU and MediaLabs both run full-stack TikTok Shop programs — creator networks, live selling, and attribution under one roof — which puts them in direct competition for brands that want the whole operation handled. They differ most on scale positioning, geography, and specialization. Here's a side-by-side look.

Mar 20, 2026
Agency team meeting in a creative studio
Strategy

WABU vs The Social Shepherd: Agency Comparison (2026)

WABU and The Social Shepherd both run TikTok Shop programs and — notably — both have a Miami presence, so brands in the region often weigh them against each other. The key distinction is focus: WABU is a live-commerce specialist with a Hispanic/LATAM vertical, while The Social Shepherd is a broader, multi-award-winning social agency that includes TikTok Shop among a wider service set.

Mar 10, 2026
Chess board with a single standout piece among the field
Strategy

WABU vs Outlandish: Live Commerce Agency Comparison (2025)

If you're choosing between WABU and Outlandish to run your TikTok Shop and live commerce program, you're looking at two of the more direct competitors in U.S. live shopping — both full-service operators rather than influencer-campaign shops. This comparison breaks down how they differ on services, geography, creator networks, and pricing, so you can decide which fits your brand.

Mar 3, 2026