We own the means
of production.

I spent years at Amazon and Macy’s leading product initiatives, including live shopping. We built the technology, ran the shows, and I learned firsthand how expensive it could be for a retailer to go live.

During my travels to China, I saw a simpler model: teams running live commerce from small rooms and shopping malls with little more than a phone, a light, a host who knew the product, and a disciplined operating model. The quality and authenticity were there, without the million-dollar production budget. In a market generating nearly $1 trillion a year in live commerce, this approach was working at scale.

That contrast became the idea behind WABU. Brands shouldn’t need a seven-figure investment to build a live commerce operation. We’re building the infrastructure and operations that make it easier for them to get started and grow in the U.S.

We believe video will become one of the primary ways people discover, experience, and buy from the brands they love. WABU brings that vision to life: helping brands deliver a fun, human shopping experience while making it simple for customers to watch and buy.

— Vince, Founder