We started WABU because we watched a tidal wave form — and most brands had no idea it was coming.
Livestream commerce crossed $940 billion in global sales in 2024. The US market is growing at 37% per year. TikTok Shop has quietly become one of the most powerful retail platforms ever built. And yet the vast majority of brands either didn't know, didn't believe it, or didn't have the infrastructure to act.
We built WABU from Miami to change that. Not another agency that talks about social commerce from a slide deck — but an operator. One that sources creators, runs live events, tracks attribution down to the dollar, and scales brands in weeks, not quarters.
Our edge is simple: we are the most connected live commerce agency in the Americas. We built a network of 4,800+ creators across the US, Mexico, Colombia, and Brazil. We have the technology to manage them at scale. And we have the experience of having already done this for brands like Macy's, Samsung, and Ralph Lauren.
We believe the brands that commit to live commerce now — before their competitors wake up — will own the channel for the next decade. We built WABU to make sure you're one of them.
This is the biggest shift in retail since e-commerce. We're running it.
WABU is a full-service live commerce agency headquartered in Miami, Florida. The name is an acronym — Watch & Buy — and it captures something we believe is one of the most fundamental human behaviors in commerce: we have always bought what we watch. From street vendors who gathered crowds to demonstrate their wares, to the television shopping channels that turned passive viewers into buyers, to the creator going live on a phone today with 50,000 people in the comments — the impulse is the same. Watching builds trust. Trust converts. We built an entire agency around that one simple truth.
Today, we run TikTok Shop operations end-to-end for brands that want to win on social commerce — creator sourcing, livestream selling, shoppable content, attribution, and payouts — without building an in-house team.
We operate two specialized verticals: a General Market vertical for English-language audiences across the US, and a Hispanic & Latin America vertical for brands targeting the US Hispanic market or expanding into Mexico, Colombia, and Brazil.
Beyond live events, our technology platform manages every touchpoint of the creator lifecycle — from onboarding and sample fulfillment to real-time attribution and automated payouts.
“To make live commerce the most accessible — and most powerful — revenue channel for every brand in the Americas.”
Four principles that shape everything we do — from how we onboard a brand to how we report results.
Miami is the live commerce capital of the Western Hemisphere — a city that bridges English and Spanish-speaking markets, hosts major brands and emerging DTC startups, and sits at the crossroads of US and Latin American commerce. That's not a coincidence. It's why we're here.
Tell us about your brand. We'll reach out to schedule a strategy session.