The fastest-growing consumer market in America already shops live, in Spanish, on the platforms your brand sells through today. WABU runs the show — one broadcast to every channel, off the inventory you already have.
Live in 10 days · Works with your existing catalog · No setup fee
Joyería de plata — subasta en vivo, pieza por pieza.
These buyers are already on the platforms you sell through. Most brands are still speaking to them in English.
Live selling is not a new behaviour you have to teach this audience. It is the market, the plaza, the tianguis — someone holding the product up, answering questions and closing the sale face to face. The only thing that changed is the screen.
So the gap is not demand. It is that most brands treat Spanish as a translation layer bolted on at the end: English checkout, English support, shipping built for a different buyer. The audience notices, and spends somewhere else.
WABU is built the other way round. The show, the chat, the order and the shipping run in Spanish from the first minute, and one broadcast reaches every channel your category already sells on.
Pick the format that fits your team. The distribution is identical either way.
Your existing US operation, opened to a buyer you are not currently converting. Same warehouse, same payments, same returns policy.
Reach Mexico, Colombia and the Dominican Republic without standing up a local entity, a local team or local logistics.
GMV vs. single channel
The same hour of airtime distributed to four channels instead of one, measured against the show's own baseline rather than a category average.
shows broadcast
Every session is recorded and clipped, so the catalog keeps selling after the stream ends and the footage stays yours.
fewer returns
Buyers see the product on camera and ask sizing before they pay, so what arrives is what they expected to receive.
Estrategias y playbooks de live commerce, TikTok Shop y venta en vivo para México y el mercado hispano.
No. The hosts and moderators are ours, and they run both the show and the chat. Your team works from an English dashboard and English order data. If you already have bilingual staff, they can host instead.
It runs on top of it rather than replacing it. WABU connects to the shop you already operate, sells from the same inventory count, and reports live-attributed revenue separately so you can see what the channel actually added.
A percentage of gross sales, lower on your own site than on third-party channels. No setup fee and no monthly minimum. Studio and creator formats carry a production rate on top, quoted per campaign.
Yes, on the cross-border track. You price in dollars, the buyer pays locally, and freight consolidates out of Miami with customs documentation generated alongside the label. No local entity required.
Tell us your category and where you sell today. We'll come back with a format, a host shortlist and a first-quarter forecast.
30 minutes · No commitment