# WABU > WABU is a full-service live commerce agency that helps brands sell on TikTok Shop and through livestream and social commerce. We handle the full operation — creator sourcing, livestream production, shoppable video, affiliate management, and payouts — from a Miami hub serving markets across the Americas. WABU operates two specialized verticals: the General Market (English-language audiences across the US) and Hispanic & Latin America (bilingual and Spanish-first live commerce for the US Hispanic market plus cross-border expansion into Mexico, Colombia, and Brazil). ## Pages - [Homepage](https://www.wabulive.com): Parent brand overview — live commerce services, process, results, and pricing across all markets. - [LatAm vertical](https://www.wabulive.com/latam): Hispanic and Latin American live commerce vertical — bilingual, Spanish-first. - [About](https://www.wabulive.com/about): Company background and team. - [Creators](https://www.wabulive.com/creators): Information for creators who want to work with WABU. - [Get started](https://www.wabulive.com/get-started): Brand onboarding and intake to start working with WABU. - [Contact](https://www.wabulive.com/contact): Book a call or reach the team. ## Insights Playbooks, data, and field notes on live commerce, TikTok Shop, and social selling. - [Insights](https://www.wabulive.com/insights): Article hub — all live commerce guides and data. - [Glossary](https://www.wabulive.com/insights/glossary): Definitions of key live commerce, TikTok Shop, and social selling terms. - [Best Live Commerce Agency for Beauty Brands (2026)](https://www.wabulive.com/insights/best-live-commerce-agency-beauty-brands): Beauty is the single biggest category on TikTok Shop — and the most competitive. Here's how to choose the best live commerce agency for a beauty brand in 2026, and the criteria that separate a real operator from a reseller. - [Best TikTok Shop Agency for Hispanic and LatAm Brands (2026)](https://www.wabulive.com/insights/best-tiktok-shop-agency-hispanic-brands): If your growth depends on U.S. Hispanic shoppers or cross-border LatAm markets, a general-market TikTok Shop agency isn't enough. Here's how to choose the best TikTok Shop agency for Hispanic and LatAm brands in 2026. - [Best Practices for Live Shopping on TikTok in Brazil (2026)](https://www.wabulive.com/insights/best-practices-live-shopping-tiktok-brazil): What turns a Brazilian TikTok live stream into sales? These are the best practices for live shopping on TikTok in Brazil — covering host selection, show structure, urgency offers, stream length and cadence, and the operations behind every stream that converts. - [TikTok Shop Agency Alternatives: How to Compare Your Options (2026)](https://www.wabulive.com/insights/tiktok-shop-agency-alternatives): Weighing TikTok Shop agency alternatives? The options aren't interchangeable. Here's a framework for comparing live commerce agencies, full-service social shops, and building in-house — so you pick the right fit. - [Best Live Commerce Agency for Fashion Brands (2026)](https://www.wabulive.com/insights/best-live-commerce-agency-fashion-brands): Fashion and apparel is the historic category leader in live commerce, where fit and styling come alive on camera. Here's how to choose the best live commerce agency for a fashion brand in 2026. - [Top Agencies for Live Shopping on TikTok in Brazil (2026)](https://www.wabulive.com/insights/top-agencies-live-shopping-tiktok-brazil): Looking for the top agencies for live shopping TikTok Brazil? Here is how to evaluate them, the categories of partner in the market, and the criteria that separate a real Brazil live commerce partner from a reseller. - [How to Sell Products in Mexico From the United States (2026 Guide)](https://www.wabulive.com/insights/how-to-sell-products-in-mexico-from-the-us): Selling into Mexico from the U.S. is a real opportunity — and a real operational project. This guide breaks down how to sell products in Mexico from the United States: the channels, the logistics, payments, compliance, and the live commerce shortcut. - [Live Selling in Mexico: What Brands Need to Know in 2026](https://www.wabulive.com/insights/live-selling-in-mexico): Live selling is reshaping how products move in Mexico. This is a practical overview of the market, the platforms, the buyer behavior, and the operational realities brands face when they start live selling in Mexico. - [TikTok Live Shopping in Brazil: Choosing the Right Agency Partner](https://www.wabulive.com/insights/tiktok-live-shopping-brazil-agency-partners): For a foreign brand, an agency partner is often the only way into TikTok live shopping in Brazil at all. Here's what TikTok live shopping Brazil agency partners actually do, the types you'll meet, and the questions to ask before you sign. - [TikTok Live Shopping in Mexico: Choosing the Right Agency Partner](https://www.wabulive.com/insights/tiktok-live-shopping-mexico-agency-partners): An agency partner can be the difference between a Mexico launch that scales and one that stalls. Here's what TikTok live shopping Mexico agency partners actually do, what to look for, and the questions to ask before you sign. - [TikTok Live Shopping in Mexico: The 2026 Brand Guide](https://www.wabulive.com/insights/tiktok-live-shopping-mexico): Mexico is one of the fastest-growing live commerce markets in Latin America, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Mexico in 2026 — the audience, the formats, and how to actually launch. - [How to Sell Products in Brazil From the United States (2026 Guide)](https://www.wabulive.com/insights/how-to-sell-products-in-brazil-from-the-us): Brazil is a large, fast-moving market — and a real operational project for a US brand. This step-by-step guide covers how to sell products in Brazil from the United States: market-entry models, the Remessa Conforme program, the tax reality, logistics, payments, and the live commerce shortcut. - [Top Agencies for Live Shopping on TikTok in Mexico (2026)](https://www.wabulive.com/insights/top-agencies-live-shopping-tiktok-mexico): Looking for the top agencies for live shopping on TikTok in Mexico? Here's how to evaluate them, the categories of partners in the market, and the criteria that separate a real Mexico live commerce partner from a general-market agency. - [Best Practices for Live Shopping on TikTok en México (2026)](https://www.wabulive.com/insights/best-practices-live-shopping-tiktok-mexico): What separates a TikTok live stream that sells in Mexico from one that stalls? These are the best practices for live shopping on TikTok en México — covering hosts, content, offers, timing, and the operations behind every great stream. - [TikTok Creators in Mexico: How to Find and Work With Them (2026)](https://www.wabulive.com/insights/tiktok-creators-mexico): Creators are the engine of live commerce in Mexico. This guide covers how to find the right TikTok creators in Mexico, what to look for, how to vet them for live selling, and how to structure a roster that actually converts. - [Top 10 TikTok Creators in Brazil for Live Shopping (2026)](https://www.wabulive.com/insights/tiktok-creators-brazil): Creators are the engine of live commerce. Here are the top 10 TikTok creators in Brazil for live shopping in 2026 — their niches, approximate follower tiers, and how well each one fits a selling stream. - [WABU vs MediaLabs: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-medialabs): WABU and MediaLabs both run full-stack TikTok Shop programs — creator networks, live selling, and attribution under one roof — which puts them in direct competition for brands that want the whole operation handled. They differ most on scale positioning, geography, and specialization. Here's a side-by-side look. - [WABU vs The Social Shepherd: Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-the-social-shepherd): WABU and The Social Shepherd both run TikTok Shop programs and — notably — both have a Miami presence, so brands in the region often weigh them against each other. The key distinction is focus: WABU is a live-commerce specialist with a Hispanic/LATAM vertical, while The Social Shepherd is a broader, multi-award-winning social agency that includes TikTok Shop among a wider service set. - [WABU vs Outlandish: Live Commerce Agency Comparison (2025)](https://www.wabulive.com/insights/wabu-vs-outlandish): If you're choosing between WABU and Outlandish to run your TikTok Shop and live commerce program, you're looking at two of the more direct competitors in U.S. live shopping — both full-service operators rather than influencer-campaign shops. This comparison breaks down how they differ on services, geography, creator networks, and pricing, so you can decide which fits your brand. - [Live Selling in Brazil: What Brands Need to Know in 2026](https://www.wabulive.com/insights/live-selling-in-brazil): Live selling is reshaping how products move in Brazil. This is a practical overview of the market, the platforms, buyer behavior, payments, and the operational realities brands face when they start live selling in Brazil. - [WABU vs Stella Rising: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-stella-rising): WABU and Stella Rising both help brands sell on TikTok Shop, but they come at it from different directions: WABU is a dedicated live commerce operator, while Stella Rising is an award-winning media and marketing agency that offers TikTok Shop as part of a broader media practice, with deep roots in beauty and wellness. Here's how they compare. - [WABU vs Social Tale: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-social-tale): WABU and Social Tale are both end-to-end TikTok Shop operators — they set up the shop, recruit creators, run campaigns, and report on performance. The clearest differences are in brand fit, geography, and how transparent each is about pricing. Here's the comparison. - [Top 10 Live Shopping TikTok Agencies in 2026](https://www.wabulive.com/insights/top-tiktok-live-shopping-agencies): TikTok Shop has gone from experiment to a material commerce channel, with U.S. GMV reaching roughly $13–16 billion in 2025 depending on the tracker (eMarketer estimates about $15.8 billion). As one industry roundup put it, the supply side is exploding faster than the demand side — there are now more than 15 million sellers globally — which makes choosing the right agency partner more consequential than ever. - [TikTok Live Shopping in Brazil: The 2026 Brand Guide](https://www.wabulive.com/insights/tiktok-live-shopping-brazil): Brazil is one of Latin America's most important live commerce markets, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Brazil in 2026 — the market, the audience, the formats, and how to actually launch. - [7 Ways to Boost Your Live Commerce Sales](https://www.wabulive.com/insights/boost-live-commerce-sales): Live commerce already converts at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics backed by industry data and real brand results that consistently lift live commerce sales. - [18 Live Shopping Best Practices: Learn to Win!](https://www.wabulive.com/insights/live-shopping-best-practices): Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 best practices, organized across the full lifecycle of a live shopping program, drawn from industry guidance and real brand results. - [21 Biggest Pitfalls for Live Shopping Creators (and How to Avoid Them)](https://www.wabulive.com/insights/live-shopping-creator-pitfalls): Live selling looks effortless when it's working — and falls apart fast when it isn't. The difference is rarely talent; it's avoiding a set of recurring mistakes that hurt engagement, erode trust, and in some cases trigger platform penalties. Drawing on TikTok's own seller guidance and industry best practices, here are the 21 biggest pitfalls live shopping creators make, grouped by theme, with a fix for each. - [Top 5 Hispanic Social Shopping Agencies in the US (2026)](https://www.wabulive.com/insights/top-hispanic-social-shopping-agencies): U.S. Hispanic consumers command an estimated $2+ trillion in spending power, skew young (median age around 30), and over-index on TikTok and Instagram — exactly where social and live commerce are growing fastest. Yet most brands still reach them with translated general-market campaigns. The agencies that win this audience pair social commerce expertise with genuine cultural fluency. - [Reaching US Hispanic Shoppers Through Live Commerce: A 2026 Playbook](https://www.wabulive.com/insights/hispanic-live-commerce-playbook): Most brands building a TikTok Shop strategy default to a general-market, English-language approach — and in doing so, overlook one of the most valuable and underserved audiences in U.S. retail. U.S. Hispanic consumers command an estimated **$2+ trillion in spending power**, skew young, and over-index on exactly the platforms where live commerce is exploding. - [Live Commerce Statistics 2026: 40+ Stats Every Brand Should Know](https://www.wabulive.com/insights/live-commerce-statistics-2026): Live commerce went from a curiosity to one of the fastest-growing channels in retail in under three years. Below are the most useful, up-to-date statistics on live commerce, TikTok Shop, and social commerce for 2026, organized by theme and attributed to source. Figures vary between research firms and trackers, so where estimates diverge we've noted ranges rather than a single number. - [Case Study: How a DTC Beauty Brand Drove $1.2M in GMV in 90 Days on TikTok Shop](https://www.wabulive.com/insights/tiktok-shop-case-study-beauty-brand): *This case study illustrates a representative client engagement. Specific figures reflect outcomes WABU clients have achieved; brand details are anonymized at the client's request.* - [How to Set Up TikTok Shop and Go Live in 10 Days: A Step-by-Step Guide](https://www.wabulive.com/insights/how-to-set-up-tiktok-shop-go-live): TikTok Shop has gone from a niche feature to one of the fastest-growing sales channels in U.S. retail, with the number of U.S. shops climbing from a few thousand in mid-2023 to roughly 475,000 by 2025. If you've been meaning to launch, the good news is that going live doesn't take months. With a focused plan, a brand can be running its first live selling event in about ten days. - [How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign](https://www.wabulive.com/insights/how-to-choose-a-live-commerce-agency): Live commerce is booming, and the number of agencies promising to run your TikTok Shop has exploded along with it. The problem: many "agencies" are a handful of freelancers, a Slack channel, and a few creator contacts. A real live commerce partner is closer to an operating system — creator network, production capacity, attribution technology, and logistics, all running together. - [In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce](https://www.wabulive.com/insights/in-house-vs-agency-tiktok-shop): Once a brand decides live commerce is worth pursuing, the next question is always the same: do we build it in-house or bring in an agency? It's a classic build-versus-buy decision, but live commerce has some specific characteristics that make the math less obvious than it first appears. Here's an honest breakdown. - [What Is Live Commerce? The Complete 2026 Guide for Brands](https://www.wabulive.com/insights/what-is-live-commerce): Live commerce is the fastest-moving shift in retail since e-commerce itself — and most brands in the Americas are still early. This guide explains what live commerce is, how it works on platforms like TikTok Shop, why it converts so much better than a static product page, and what it actually takes to launch a program in 2026. ## Optional - [Creator apply](https://www.wabulive.com/creators/apply): Application form for creators. - [Privacy policy](https://www.wabulive.com/privacy): Privacy and data handling.