Author

Daniela Rojas

Head of Live Commerce at WABU. Daniela leads WABU's live commerce practice, building the playbooks brands use to launch and scale TikTok Shop programs across the Americas.

Beauty products arranged for a live shopping session
Strategy

Best Live Commerce Agency for Beauty Brands (2026)

Beauty is the single biggest category on TikTok Shop — and the most competitive. Here's how to choose the best live commerce agency for a beauty brand in 2026, and the criteria that separate a real operator from a reseller.

Jun 19, 2026
Two people comparing agency options and notes at a desk
Strategy

TikTok Shop Agency Alternatives: How to Compare Your Options (2026)

Weighing TikTok Shop agency alternatives? The options aren't interchangeable. Here's a framework for comparing live commerce agencies, full-service social shops, and building in-house — so you pick the right fit.

Jun 8, 2026
Fashion apparel styled for a live shopping broadcast
Strategy

Best Live Commerce Agency for Fashion Brands (2026)

Fashion and apparel is the historic category leader in live commerce, where fit and styling come alive on camera. Here's how to choose the best live commerce agency for a fashion brand in 2026.

May 29, 2026
Two people comparing performance charts and notes at a desk
Strategy

WABU vs MediaLabs: TikTok Shop Agency Comparison (2026)

WABU and MediaLabs both run full-stack TikTok Shop programs — creator networks, live selling, and attribution under one roof — which puts them in direct competition for brands that want the whole operation handled. They differ most on scale positioning, geography, and specialization. Here's a side-by-side look.

Mar 20, 2026
Agency team meeting in a creative studio
Strategy

WABU vs The Social Shepherd: Agency Comparison (2026)

WABU and The Social Shepherd both run TikTok Shop programs and — notably — both have a Miami presence, so brands in the region often weigh them against each other. The key distinction is focus: WABU is a live-commerce specialist with a Hispanic/LATAM vertical, while The Social Shepherd is a broader, multi-award-winning social agency that includes TikTok Shop among a wider service set.

Mar 10, 2026
Chess board with a single standout piece among the field
Strategy

WABU vs Outlandish: Live Commerce Agency Comparison (2025)

If you're choosing between WABU and Outlandish to run your TikTok Shop and live commerce program, you're looking at two of the more direct competitors in U.S. live shopping — both full-service operators rather than influencer-campaign shops. This comparison breaks down how they differ on services, geography, creator networks, and pricing, so you can decide which fits your brand.

Mar 3, 2026
Marketing agency team working in an open-plan office
Strategy

WABU vs Stella Rising: TikTok Shop Agency Comparison (2026)

WABU and Stella Rising both help brands sell on TikTok Shop, but they come at it from different directions: WABU is a dedicated live commerce operator, while Stella Rising is an award-winning media and marketing agency that offers TikTok Shop as part of a broader media practice, with deep roots in beauty and wellness. Here's how they compare.

Feb 22, 2026
Two professionals shaking hands after choosing an agency partner
Strategy

WABU vs Social Tale: TikTok Shop Agency Comparison (2026)

WABU and Social Tale are both end-to-end TikTok Shop operators — they set up the shop, recruit creators, run campaigns, and report on performance. The clearest differences are in brand fit, geography, and how transparent each is about pricing. Here's the comparison.

Feb 16, 2026
Marketing agency team collaborating in a modern office
Strategy

Top 10 Live Shopping TikTok Agencies in 2026

TikTok Shop has gone from experiment to a material commerce channel, with U.S. GMV reaching roughly $13–16 billion in 2025 depending on the tracker (eMarketer estimates about $15.8 billion). As one industry roundup put it, the supply side is exploding faster than the demand side — there are now more than 15 million sellers globally — which makes choosing the right agency partner more consequential than ever.

Feb 8, 2026
Rising sales chart on a laptop screen during analysis
Playbook

7 Ways to Boost Your Live Commerce Sales

Live commerce already converts at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics backed by industry data and real brand results that consistently lift live commerce sales.

Jan 29, 2026
Checklist and planning notes for a live shopping session
Playbook

18 Live Shopping Best Practices: Learn to Win!

Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 best practices, organized across the full lifecycle of a live shopping program, drawn from industry guidance and real brand results.

Jan 22, 2026
Beauty products arranged for a live shopping session
Strategy

Case Study: How a DTC Beauty Brand Drove $1.2M in GMV in 90 Days on TikTok Shop

*This case study illustrates a representative client engagement. Specific figures reflect outcomes WABU clients have achieved; brand details are anonymized at the client's request.*

Dec 13, 2025
Creator going live on a phone mounted on a tripod
Playbook

How to Set Up TikTok Shop and Go Live in 10 Days: A Step-by-Step Guide

TikTok Shop has gone from a niche feature to one of the fastest-growing sales channels in U.S. retail, with the number of U.S. shops climbing from a few thousand in mid-2023 to roughly 475,000 by 2025. If you've been meaning to launch, the good news is that going live doesn't take months. With a focused plan, a brand can be running its first live selling event in about ten days.

Dec 4, 2025
Two people meeting to evaluate a live commerce agency
Strategy

How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign

Live commerce is booming, and the number of agencies promising to run your TikTok Shop has exploded along with it. The problem: many "agencies" are a handful of freelancers, a Slack channel, and a few creator contacts. A real live commerce partner is closer to an operating system — creator network, production capacity, attribution technology, and logistics, all running together.

Nov 28, 2025
Team planning a TikTok Shop operation on a whiteboard
Strategy

In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce

Once a brand decides live commerce is worth pursuing, the next question is always the same: do we build it in-house or bring in an agency? It's a classic build-versus-buy decision, but live commerce has some specific characteristics that make the math less obvious than it first appears. Here's an honest breakdown.

Nov 20, 2025
Live shopping host presenting products during a live broadcast
Live Commerce

What Is Live Commerce? The Complete 2026 Guide for Brands

Live commerce is the fastest-moving shift in retail since e-commerce itself — and most brands in the Americas are still early. This guide explains what live commerce is, how it works on platforms like TikTok Shop, why it converts so much better than a static product page, and what it actually takes to launch a program in 2026.

Nov 10, 2025