Daniela Rojas
Head of Live Commerce at WABU. Daniela leads WABU's live commerce practice, building the playbooks brands use to launch and scale TikTok Shop programs across the Americas.
Top Whatnot Agencies: How to Choose a Partner (2026)
Few agencies are true Whatnot specialists, and none publish audited results. Here are the firms that actually offer Whatnot services, what each one does, and how to vet them before you hand over your account.
How to Sell on Whatnot: A Step-by-Step Guide (2026)
Whatnot sellers did more than $8B in live sales in 2025. Here's how to apply, what Whatnot charges after the September 2026 fee change, how shipping and payouts work, and how to run your first show.
TikTok Shop Affiliate Commission Rates: What Brands Pay Creators (2026)
How TikTok Shop affiliate commission works, from the 1%–80% seller-set rate to open vs targeted collaborations, and how to pick a rate from your own margin instead of a competitor's.
Best Live Commerce Agency for Beauty Brands (2026)
Beauty is the single biggest category on TikTok Shop — and the most competitive. Here's how to choose the best live commerce agency for a beauty brand in 2026, and the criteria that separate a real operator from a reseller.
TikTok Shop Agency Alternatives: How to Compare Your Options (2026)
Weighing TikTok Shop agency alternatives? The options aren't interchangeable. Here's a framework for comparing live commerce agencies, full-service social shops, and building in-house — so you pick the right fit.
Best Live Commerce Agency for Fashion Brands (2026)
Fashion and apparel is the historic category leader in live commerce, where fit and styling come alive on camera. Here's how to choose the best live commerce agency for a fashion brand in 2026.
WABU vs MediaLabs: TikTok Shop Agency Comparison (2026)
WABU and MediaLabs both run full-stack TikTok Shop programs — creator networks, live selling, and attribution under one roof — and both are headquartered in Miami, which puts them in direct competition. They differ most on scale positioning, market reach, and specialization. Here's a side-by-side look.
WABU vs The Social Shepherd: Agency Comparison (2026)
WABU and The Social Shepherd both run TikTok Shop programs and both have a Miami presence, so brands in the region often weigh them against each other. The key distinction is focus: WABU is a live-commerce specialist with a Hispanic/LATAM vertical, while The Social Shepherd is a broader, award-winning social agency.
WABU vs Outlandish: Live Commerce Agency Comparison (2026)
If you're choosing between WABU and Outlandish to run your TikTok Shop and live commerce program, you're looking at two direct competitors in U.S. live shopping — both full-service operators rather than influencer-campaign shops. This comparison covers services, geography, creator networks, and pricing.
WABU vs Stella Rising: TikTok Shop Agency Comparison (2026)
WABU and Stella Rising both help brands sell on TikTok Shop, but from different directions: WABU is a dedicated live commerce operator, while Stella Rising is an award-winning media and marketing agency that offers TikTok Shop within a broader media practice, rooted in beauty and wellness. Here's how they compare.
WABU vs Social Tale: TikTok Shop Agency Comparison (2026)
WABU and Social Tale are both end-to-end TikTok Shop operators — they set up the shop, recruit creators, run campaigns, and report on performance. The clearest differences are in brand fit, geography, and how transparent each is about pricing. Here's the comparison, checked against Social Tale's current site.
Top 10 Live Shopping TikTok Agencies in 2026
U.S. TikTok Shop GMV reached an estimated $15.1 billion in 2025, and eMarketer forecasts $23.41 billion in 2026. With livestream sellers growing fastest, choosing among live shopping TikTok agencies matters more than ever. Here are ten credible partners, what each does best, and how to vet them.
7 Ways to Boost Your Live Commerce Sales
Live commerce can convert at up to roughly 10x the rate of traditional e-commerce, but a livestream is not a magic switch — the gap between a stream that sells and one that stalls comes down to execution. Below are seven tactics, backed by platform data and real brand results, that boost live commerce sales in 2026.
18 Live Shopping Best Practices: Learn to Win!
Live shopping rewards preparation and consistency more than luck. The brands and creators who win treat each stream as a repeatable system — not a one-off broadcast. Here are 18 live shopping best practices for 2026, organized across the full program lifecycle and drawn from platform guidance and real brand results.
Case Study: How a DTC Beauty Brand Drove $1.2M in GMV in 90 Days on TikTok Shop
*This case study illustrates a representative client engagement. Specific figures reflect outcomes WABU clients have achieved; brand details are anonymized at the client's request.*
How to Set Up TikTok Live Shopping and Go Live in 10 Days: A Step-by-Step Guide
TikTok Shop has gone from a niche feature to one of the fastest-growing sales channels in U.S. retail, with the number of U.S. shops climbing from a few thousand in mid-2023 to roughly 475,000 by 2025. If you've been meaning to launch, the good news is that going live doesn't take months. With a focused plan, a brand can be running its first live selling event in about ten days.
How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign
Live commerce is booming, and agencies promising to run your TikTok Shop have multiplied with it. Many are a few freelancers and a Slack channel. A real live commerce agency is an operating system — creator network, production, attribution, and logistics — and these ten questions (plus three for 2026) tell them apart.
In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce
Once a brand decides TikTok Shop live commerce is worth pursuing, the next question is always the same: build in-house or hire an agency? With U.S. TikTok Shop sales forecast at $23.41 billion in 2026, the math matters more than ever. Here's an honest breakdown of the real costs, timelines, and tradeoffs.
What Is Live Commerce? The Complete 2026 Guide for Brands
Live commerce is the fastest-moving shift in retail since e-commerce itself — and most brands in the Americas are still early. This guide explains what live commerce is, how it works on platforms like TikTok Shop, why it converts better than a static product page, and what it takes to launch a program in 2026.
Meet the team behind the streams.
Studios in four US markets, a certified Spanish-language host bench, and our own live channels — run on our own capital.