Live shopping program builder

Configure your
live operation.

Five questions. You’ll get a booth assignment, a host profile, a show calendar and a price — no call required to see it.

How it works

Five questions. One costed program.

The live shopping program builder turns your answers into a draft brief: your WABU booth, the host we would cast, a weekly show calendar, a pricing estimate and an ROI analysis. Free, and no call required.

01

Target audience

Sets host casting, the dialect profile and the booth.

General marketUS HispanicBoth
02

What you sell

Sets the selling mechanic and the competition you face.

PetsBeauty & skincareSupplementsHome & kitchenApparelJewelryElectronicsTools & auto
03

Where your buyers are

Sets your booth and your host’s dialect.

NortheastSouth FloridaSouthwestWest CoastNational
04

Platforms and cadence

Where you go live and how many shows a week.

TikTok ShopWhatnotInstagram LiveYour website
05

Amplification

Monthly boost budget and an optional clip package.

Boost budgetPost-production
What’s in the brief
  • Booth assignment, host profile and show window
  • Live hours per month across your platforms
  • Projected GMV from live, video, product card and affiliate sales
  • What you pay WABU, pass-through costs and platform seller fees
  • Contribution profit and return per $1 paid to WABU, with scenarios
Where the numbers come from

Platform fees are each platform’s published seller schedule applied to your own average order value: TikTok Shop 6% with processing included, Whatnot 8% plus 2.9% and 30¢ an order.

Order values, view-to-order rates and paid social ROAS defaults come from published benchmarks, cited inside the brief. Every assumption is editable.

Is this a quote?

No. It is a planning estimate. Final pricing depends on catalog size, fulfillment model and contract term.

Can I share or save my brief?

Yes. Copy the link to share your answers, or download the brief as a PDF.

Do I need to talk to sales?

No. If you want to go further, book a call from the brief and we’ll start from your answers.

WABU · Live shopping program briefDraft — planning estimate, not a quote