What we’re seeing

Know the channel
before you fund it.

Livestream commerce is already a $940B global industry and the Americas are the fastest-growing frontier. The US market is expanding at 37% year over year, Latin America is following close behind, and the brands building their live shopping presence now will own the channel before their competitors show up.

$19.8B US livestream ecommerce sales in 2026, up 35% year over year. EMARKETER
58M US consumers buying through a livestream, ~25% of all buyers online. EMARKETER
+108% Growth in TikTok Shop US sales in 2025, to $15.8B. EMARKETER
$8B Whatnot live GMV in 2025 — more than double the year before. CNBC

Browse by topic

View all articles

Meet the team behind the streams.

Studios in four US markets, a certified Spanish-language host bench, and our own live channels — run on our own capital.