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Playbooks, data and market guides from the team running live shows every week.
How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign
Live commerce is booming, and agencies promising to run your TikTok Shop have multiplied with it. Many are a few freelancers and a Slack channel. A real live commerce agency is an operating system — creator network, production, attribution, and logistics — and these ten questions (plus three for 2026) tell them apart.
In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce
Once a brand decides TikTok Shop live commerce is worth pursuing, the next question is always the same: build in-house or hire an agency? With U.S. TikTok Shop sales forecast at $23.41 billion in 2026, the math matters more than ever. Here's an honest breakdown of the real costs, timelines, and tradeoffs.
What Is Live Commerce? The Complete 2026 Guide for Brands
Live commerce is the fastest-moving shift in retail since e-commerce itself — and most brands in the Americas are still early. This guide explains what live commerce is, how it works on platforms like TikTok Shop, why it converts better than a static product page, and what it takes to launch a program in 2026.
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