Insights

Strategy

How you run TikTok Shop — in-house, with an agency, or a hybrid — sets your cost, speed, and ceiling. These pieces break down how to vet a live commerce partner, the real trade-offs behind each model, and how WABU compares to the alternatives.

Beauty products arranged for a live shopping session
Strategy

Case Study: How a DTC Beauty Brand Drove $1.2M in GMV in 90 Days on TikTok Shop

*This case study illustrates a representative client engagement. Specific figures reflect outcomes WABU clients have achieved; brand details are anonymized at the client's request.*

Dec 13, 2025
Two people meeting to evaluate a live commerce agency
Strategy

How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign

Live commerce is booming, and the number of agencies promising to run your TikTok Shop has exploded along with it. The problem: many "agencies" are a handful of freelancers, a Slack channel, and a few creator contacts. A real live commerce partner is closer to an operating system — creator network, production capacity, attribution technology, and logistics, all running together.

Nov 28, 2025
Team planning a TikTok Shop operation on a whiteboard
Strategy

In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce

Once a brand decides live commerce is worth pursuing, the next question is always the same: do we build it in-house or bring in an agency? It's a classic build-versus-buy decision, but live commerce has some specific characteristics that make the math less obvious than it first appears. Here's an honest breakdown.

Nov 20, 2025