Sofía Marín
LatAm & Hispanic Market Lead at WABU. Sofía runs WABU's Hispanic and Latin American vertical, pairing bilingual creators with brands expanding into US Hispanic and cross-border LatAm markets.
Best TikTok Shop Agency for Hispanic and LatAm Brands (2026)
If your growth depends on U.S. Hispanic shoppers or cross-border LatAm markets, a general-market TikTok Shop agency isn't enough. Here's how to choose the best TikTok Shop agency for Hispanic and LatAm brands in 2026.
Best Practices for Live Shopping on TikTok in Brazil (2026)
What turns a Brazilian TikTok live stream into sales? These are the best practices for live shopping on TikTok in Brazil — covering host selection, show structure, urgency offers, stream length and cadence, and the operations behind every stream that converts.
Top Agencies for Live Shopping on TikTok in Brazil (2026)
Looking for the top agencies for live shopping TikTok Brazil? Here is how to evaluate them, the categories of partner in the market, and the criteria that separate a real Brazil live commerce partner from a reseller.
How to Sell Products in Mexico From the United States (2026 Guide)
Selling into Mexico from the U.S. is a real opportunity — and a real operational project. This guide breaks down how to sell products in Mexico from the United States: the channels, the logistics, payments, compliance, and the live commerce shortcut.
Live Selling in Mexico: What Brands Need to Know in 2026
Live selling is reshaping how products move in Mexico. This is a practical overview of the market, the platforms, the buyer behavior, and the operational realities brands face when they start live selling in Mexico.
TikTok Live Shopping in Brazil: Choosing the Right Agency Partner
For a foreign brand, an agency partner is often the only way into TikTok live shopping in Brazil at all. Here's what TikTok live shopping Brazil agency partners actually do, the types you'll meet, and the questions to ask before you sign.
TikTok Live Shopping in Mexico: Choosing the Right Agency Partner
An agency partner can be the difference between a Mexico launch that scales and one that stalls. Here's what TikTok live shopping Mexico agency partners actually do, what to look for, and the questions to ask before you sign.
TikTok Live Shopping in Mexico: The 2026 Brand Guide
Mexico is one of the fastest-growing live commerce markets in Latin America, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Mexico in 2026 — the audience, the formats, and how to actually launch.
How to Sell Products in Brazil From the United States (2026 Guide)
Brazil is a large, fast-moving market — and a real operational project for a US brand. This step-by-step guide covers how to sell products in Brazil from the United States: market-entry models, the Remessa Conforme program, the tax reality, logistics, payments, and the live commerce shortcut.
Top Agencies for Live Shopping on TikTok in Mexico (2026)
Looking for the top agencies for live shopping on TikTok in Mexico? Here's how to evaluate them, the categories of partners in the market, and the criteria that separate a real Mexico live commerce partner from a general-market agency.
Best Practices for Live Shopping on TikTok en México (2026)
What separates a TikTok live stream that sells in Mexico from one that stalls? These are the best practices for live shopping on TikTok en México — covering hosts, content, offers, timing, and the operations behind every great stream.
TikTok Creators in Mexico: How to Find and Work With Them (2026)
Creators are the engine of live commerce in Mexico. This guide covers how to find the right TikTok creators in Mexico, what to look for, how to vet them for live selling, and how to structure a roster that actually converts.
Top 10 TikTok Creators in Brazil for Live Shopping (2026)
Creators are the engine of live commerce. Here are the top 10 TikTok creators in Brazil for live shopping in 2026 — their niches, approximate follower tiers, and how well each one fits a selling stream.
Live Selling in Brazil: What Brands Need to Know in 2026
Live selling is reshaping how products move in Brazil. This is a practical overview of the market, the platforms, buyer behavior, payments, and the operational realities brands face when they start live selling in Brazil.
TikTok Live Shopping in Brazil: The 2026 Brand Guide
Brazil is one of Latin America's most important live commerce markets, and TikTok is at the center of it. Here's what brands need to know about TikTok live shopping in Brazil in 2026 — the market, the audience, the formats, and how to actually launch.
Top 5 Hispanic Social Shopping Agencies in the US (2026)
U.S. Hispanic consumers command an estimated $2+ trillion in spending power, skew young (median age around 30), and over-index on TikTok and Instagram — exactly where social and live commerce are growing fastest. Yet most brands still reach them with translated general-market campaigns. The agencies that win this audience pair social commerce expertise with genuine cultural fluency.
Reaching US Hispanic Shoppers Through Live Commerce: A 2026 Playbook
Most brands building a TikTok Shop strategy default to a general-market, English-language approach — and in doing so, overlook one of the most valuable and underserved audiences in U.S. retail. U.S. Hispanic consumers command an estimated **$2+ trillion in spending power**, skew young, and over-index on exactly the platforms where live commerce is exploding.
Meet the team behind the streams.
Studios in four US markets, a certified Spanish-language host bench, and our own live channels — run on our own capital.