James Carter
Data & Insights Lead at WABU. James heads data and attribution at WABU, turning live commerce performance across thousands of streams into benchmarks brands can act on.
Top Sellers on Whatnot: Who's Winning in 2026
Whatnot publishes no sales leaderboard, so we built this list from press coverage and Whatnot's own posts. Every figure is sourced — from card breakers doing $1M a week to a seafood seller who streamed for 48 hours.
TikTok LIVE Metrics: What to Track and How to Benchmark Your Streams (2026)
The TikTok LIVE metrics that matter, how TikTok defines them, the formulas to add yourself, and how to benchmark against your own baseline.
Live Commerce Statistics 2026: 50+ Stats Every Brand Should Know
50+ verified live commerce statistics for 2026: global and U.S. market size, TikTok Shop GMV through H1 2026, BFCM 2025 results, conversion benchmarks, and U.S. Hispanic and LATAM data. Every figure links to its source, with ranges shown where research firms disagree.
Meet the team behind the streams.
Studios in four US markets, a certified Spanish-language host bench, and our own live channels — run on our own capital.