# WABU > WABU is a full-service live commerce agency that helps brands sell on TikTok Shop and through livestream and social commerce. We handle the full operation — creator sourcing, livestream production, shoppable video, affiliate management, and payouts — from a Miami hub serving markets across the Americas. WABU operates two specialized verticals: the General Market (English-language audiences across the US) and Hispanic & Latin America (bilingual and Spanish-first live commerce for the US Hispanic market plus cross-border expansion into Mexico, Colombia, and Brazil). ## Company - Headquarters: Miami, FL - Contact: hello@wabu.com - Website: https://www.wabulive.com - Model: full-service live commerce agency — creator sourcing, livestream selling, shoppable content, affiliate/attribution management, and payouts handled end-to-end. ## Market context Livestream commerce is already a $940B global industry, and the Americas are the fastest-growing frontier. The US market is expanding at roughly 37% year over year, with Latin America following close behind. WABU's thesis: brands that build their live shopping presence now will own the channel before competitors arrive. ## Results (2025) - $24M+ GMV driven across all markets - 4,800+ active creators across the Americas - 340% average GMV lift vs. organic - 5 markets served from the Miami hub ## Verticals WABU operates two specialized verticals from its Miami headquarters, giving brands access to every live commerce audience in the Americas through a single agency partner: 1. General Market — English-language audiences across the US. 2. Hispanic & Latin America — bilingual and Spanish-first live commerce for the US Hispanic market, plus cross-border expansion into Mexico, Colombia, and Brazil. ## How it works (The Process) WABU runs a 4-step process covering brand onboarding, creator sourcing and matching, livestream production and shoppable content, and ongoing optimization with attribution and payouts. ## Pricing - In-Store Live — from $500. - Content Network — tiered pricing (most popular). - Shop Management — custom pricing. (Exact inclusions and current pricing are on https://www.wabulive.com — pricing section.) ## Creator program WABU runs a creator network ("Creator Ambassador Program — Go Live, Get Paid"). Creators host live TikTok shopping events at top US retailers and earn $850+ per event with guaranteed pay plus commission. Apply at https://www.wabulive.com/creators/apply. ## Insights WABU publishes playbooks, data, and field notes on live commerce, TikTok Shop, and social selling at https://www.wabulive.com/insights. Current articles: - [Best Live Commerce Agency for Beauty Brands (2026)](https://www.wabulive.com/insights/best-live-commerce-agency-beauty-brands) — Strategy: How to choose the best live commerce agency for a beauty brand on TikTok Shop in 2026 — why beauty wins on live, what to look for, and the vetting criteria. - [Best TikTok Shop Agency for Hispanic and LatAm Brands (2026)](https://www.wabulive.com/insights/best-tiktok-shop-agency-hispanic-brands) — LatAm: How to choose the best TikTok Shop agency for U.S. Hispanic and Latin American brands in 2026 — why cultural fluency beats translation, and what to look for. - [Best Practices for Live Shopping on TikTok in Brazil (2026)](https://www.wabulive.com/insights/best-practices-live-shopping-tiktok-brazil) — LatAm: Best practices for live shopping on TikTok in Brazil in 2026: host selection, show structure, urgency offers, stream length, cadence, and the ops behind it. - [TikTok Shop Agency Alternatives: How to Compare Your Options (2026)](https://www.wabulive.com/insights/tiktok-shop-agency-alternatives) — Strategy: A framework for comparing TikTok Shop agency alternatives in 2026 — live commerce operators, full-service social agencies, marketplaces, and in-house — and how to choose. - [Best Live Commerce Agency for Fashion Brands (2026)](https://www.wabulive.com/insights/best-live-commerce-agency-fashion-brands) — Strategy: How to choose the best live commerce agency for a fashion or apparel brand on TikTok Shop in 2026 — why fashion wins on live and what to look for in a partner. - [Top Agencies for Live Shopping on TikTok in Brazil (2026)](https://www.wabulive.com/insights/top-agencies-live-shopping-tiktok-brazil) — LatAm: How to find the top agencies for live shopping TikTok Brazil in 2026: partner types, an evaluation rubric, and how to verify a real partner from a reseller. - [How to Sell Products in Mexico From the United States (2026 Guide)](https://www.wabulive.com/insights/how-to-sell-products-in-mexico-from-the-us) — LatAm: A step-by-step guide on how to sell products in Mexico from the United States in 2026: channels, logistics, payments, compliance, and live commerce. - [Live Selling in Mexico: What Brands Need to Know in 2026](https://www.wabulive.com/insights/live-selling-in-mexico) — LatAm: A practical guide to live selling in Mexico in 2026: the market, platforms, buyer behavior, payments, logistics, and how brands launch successfully. - [TikTok Live Shopping in Brazil: Choosing the Right Agency Partner](https://www.wabulive.com/insights/tiktok-live-shopping-brazil-agency-partners) — LatAm: What TikTok live shopping Brazil agency partners do, the partner types, and the questions to ask before signing. A practical buyer's guide for brands. - [TikTok Live Shopping in Mexico: Choosing the Right Agency Partner](https://www.wabulive.com/insights/tiktok-live-shopping-mexico-agency-partners) — LatAm: What TikTok live shopping Mexico agency partners do, what to look for, and the questions to ask before signing. A practical buyer's guide for brands. - [TikTok Live Shopping in Mexico: The 2026 Brand Guide](https://www.wabulive.com/insights/tiktok-live-shopping-mexico) — LatAm: TikTok live shopping in Mexico is booming in 2026. Learn the audience, the formats, the setup, and how brands launch live selling on TikTok in Mexico. - [How to Sell Products in Brazil From the United States (2026 Guide)](https://www.wabulive.com/insights/how-to-sell-products-in-brazil-from-the-us) — LatAm: How to sell products in Brazil from the United States in 2026: market-entry models, Remessa Conforme, taxes, logistics, payments, and live commerce. - [Top Agencies for Live Shopping on TikTok in Mexico (2026)](https://www.wabulive.com/insights/top-agencies-live-shopping-tiktok-mexico) — LatAm: How to find the top agencies for live shopping on TikTok in Mexico in 2026. Evaluation criteria, partner types, and what separates a real partner. - [Best Practices for Live Shopping on TikTok en México (2026)](https://www.wabulive.com/insights/best-practices-live-shopping-tiktok-mexico) — LatAm: Best practices for live shopping on TikTok en México in 2026: hosts, content, offers, timing, and operations that turn streams into sales. - [TikTok Creators in Mexico: How to Find and Work With Them (2026)](https://www.wabulive.com/insights/tiktok-creators-mexico) — LatAm: How to find, vet, and work with TikTok creators in Mexico for live shopping. What to look for in a host, red flags, and how to build a roster that converts. - [Top 10 TikTok Creators in Brazil for Live Shopping (2026)](https://www.wabulive.com/insights/tiktok-creators-brazil) — LatAm: The top 10 TikTok creators in Brazil for live shopping in 2026 — niches, approximate follower tiers, commerce fit, and how to actually work with them. - [WABU vs MediaLabs: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-medialabs) — Strategy: WABU vs MediaLabs compared — creator networks, GMV claims, services, geography, and pricing models for TikTok Shop live commerce, with sources. - [WABU vs The Social Shepherd: Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-the-social-shepherd) — Strategy: WABU vs The Social Shepherd compared — services, geography (both have Miami teams), specialization, and pricing for TikTok Shop, with sources. - [WABU vs Outlandish: Live Commerce Agency Comparison (2025)](https://www.wabulive.com/insights/wabu-vs-outlandish) — Strategy: WABU vs Outlandish compared — services, geography, creator networks, and pricing models for TikTok Shop and live commerce, with sources. - [Live Selling in Brazil: What Brands Need to Know in 2026](https://www.wabulive.com/insights/live-selling-in-brazil) — LatAm: A practical guide to live selling in Brazil in 2026: the market, platforms, buyer behavior, payments, logistics, and how brands launch successfully. - [WABU vs Stella Rising: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-stella-rising) — Strategy: WABU vs Stella Rising compared — live commerce specialist vs. media agency, services, beauty/wellness focus, geography, and pricing, with sources. - [WABU vs Social Tale: TikTok Shop Agency Comparison (2026)](https://www.wabulive.com/insights/wabu-vs-social-tale) — Strategy: WABU vs Social Tale compared — services, brand fit, geography, GMV, and pricing models for end-to-end TikTok Shop live commerce, with sources. - [Top 10 Live Shopping TikTok Agencies in 2026](https://www.wabulive.com/insights/top-tiktok-live-shopping-agencies) — Strategy: The 10 best TikTok Shop and live shopping agencies for brands in 2026 — services, strengths, and who each is best for, with sources and a vetting checklist. - [TikTok Live Shopping in Brazil: The 2026 Brand Guide](https://www.wabulive.com/insights/tiktok-live-shopping-brazil) — LatAm: TikTok live shopping in Brazil is live and growing fast in 2026. Learn the market, the audience, the formats, and how brands launch live selling there. - [7 Ways to Boost Your Live Commerce Sales](https://www.wabulive.com/insights/boost-live-commerce-sales) — Playbook: Seven evidence-backed tactics to boost live commerce sales — urgency, creators, CTAs, attribution, and more — with real brand examples and sources. - [18 Live Shopping Best Practices: Learn to Win!](https://www.wabulive.com/insights/live-shopping-best-practices) — Playbook: 18 proven live shopping best practices for brands and creators — preparation, hosting, conversion, and scaling — with real examples and sources. - [21 Biggest Pitfalls for Live Shopping Creators (and How to Avoid Them)](https://www.wabulive.com/insights/live-shopping-creator-pitfalls) — Hosting: The 21 most common live shopping creator mistakes on TikTok — from policy violations to weak CTAs — with fixes, real examples, and sources. - [Top 5 Hispanic Social Shopping Agencies in the US (2026)](https://www.wabulive.com/insights/top-hispanic-social-shopping-agencies) — LatAm: The 5 best agencies for reaching US Hispanic shoppers through social and live commerce in 2026 — strengths, focus, and who each is best for, with sources. - [Reaching US Hispanic Shoppers Through Live Commerce: A 2026 Playbook](https://www.wabulive.com/insights/hispanic-live-commerce-playbook) — LatAm: US Hispanic consumers hold $2T+ in spending power and over-index on TikTok. Here's how brands win them through bilingual, culturally relevant live commerce. - [Live Commerce Statistics 2026: 40+ Stats Every Brand Should Know](https://www.wabulive.com/insights/live-commerce-statistics-2026) — Data: 40+ live commerce and TikTok Shop statistics for 2026 — GMV, growth rates, conversion benchmarks, US market size, and category data, with sources. - [Case Study: How a DTC Beauty Brand Drove $1.2M in GMV in 90 Days on TikTok Shop](https://www.wabulive.com/insights/tiktok-shop-case-study-beauty-brand) — Strategy: How a DTC beauty brand turned a TikTok side experiment into its #1 revenue channel — $1.2M GMV in 90 days through creator-led live commerce. - [How to Set Up TikTok Live Shopping and Go Live in 10 Days: A Step-by-Step Guide](https://www.wabulive.com/insights/how-to-set-up-tiktok-shop-go-live) — Playbook: A step-by-step guide to setting up TikTok Shop, sourcing creators, and running your first live selling event in 10 days — built for retail brands in 2026. - [How to Choose a Live Commerce Agency: 10 Questions to Ask Before You Sign](https://www.wabulive.com/insights/how-to-choose-a-live-commerce-agency) — Strategy: Picking a TikTok Shop or live commerce agency? Ask these 10 questions about creators, attribution, pricing, and speed before you sign. - [In-House vs. Agency: The Real Cost of Running TikTok Shop Live Commerce](https://www.wabulive.com/insights/in-house-vs-agency-tiktok-shop) — Strategy: Building a TikTok Shop live commerce team in-house vs. hiring an agency — a breakdown of the real costs, timelines, and tradeoffs for brands in 2026. - [What Is Live Commerce? The Complete 2026 Guide for Brands](https://www.wabulive.com/insights/what-is-live-commerce) — Live Commerce: Live commerce blends livestreaming with instant checkout. Learn how it works, why it converts up to 10x traditional e-commerce, and how brands launch in 2026. ## Pages - [Homepage](https://www.wabulive.com/): Parent brand overview — live commerce services, process, results, and pricing across all markets. English only. - [LatAm vertical](https://www.wabulive.com/latam): Hispanic and Latin American live commerce vertical — bilingual, Spanish-first. Connects brands with bilingual creators, manages livestream selling for US Hispanic and LatAm markets, and drives GMV at scale from the Miami hub. - [About](https://www.wabulive.com/about): Company background — full-service live commerce agency headquartered in Miami running TikTok Shop operations end-to-end. - [Creators](https://www.wabulive.com/creators): Creator Ambassador Program — host live TikTok shopping events at top US retailers, earn $850+ per event with guaranteed pay plus commission. - [Creator apply](https://www.wabulive.com/creators/apply): Application form for creators. - [Get started](https://www.wabulive.com/get-started): Brand onboarding and intake questionnaire to start working with WABU (covers profile, location, target markets, revenue/GMV range, marketing budget, product readiness, and goals). - [Contact](https://www.wabulive.com/contact): Book a call or reach the team. - [Insights](https://www.wabulive.com/insights): Live commerce playbooks, data, and guides — the WABU content hub. - [Privacy policy](https://www.wabulive.com/privacy): Privacy and data handling.