/* ============================================================
   WABU — design tokens
   Palette: paper / ink / cobalt (single accent) / live-red (signal only)
   Type: Archivo (display, width axis) · Inter Tight (body) · Plex Mono (all live numerics)
   ============================================================ */
:root{
  --paper:#FFFFFF;
  --surface:#F7F7F5;
  --tint:#F0F2FF;
  --ink:#0B0B0F;
  --ink-2:#5B5B66;
  --ink-3:#8E8E99;
  --line:#E7E7E2;
  --line-2:#D8D8D2;
  --brand:#2036E8;
  --brand-tint:#EDF0FE;   /* empty selection markers, so they read as clickable */
  --brand-press:#1526B8;
  --brand-grad:linear-gradient(135deg,var(--brand) 0%,#7C3AED 100%);
  --live:#FF2E4C;
  --logo:#ED0B12;
  --ok:#0E8A4F;

  --r-sm:8px; --r-md:12px; --r-lg:18px; --r-xl:26px;
  --mod-gap:96px;   /* space between page modules */
  --mod-pad:72px;   /* inner top/bottom padding of full-bleed bands */
  --rail:290px;
  --shadow-1:0 1px 2px rgba(11,11,15,.05), 0 8px 24px rgba(11,11,15,.06);
  --shadow-2:0 2px 4px rgba(11,11,15,.06), 0 24px 64px rgba(11,11,15,.14);
  --ease:cubic-bezier(.2,.7,.3,1);

  --grain:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.42'/></svg>");
}
body{
  background:var(--paper); color:var(--ink);
  font-family:"Inter Tight",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  font-size:15px; line-height:1.5; -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:"Archivo",sans-serif; margin:0; font-variation-settings:"wdth" 100; letter-spacing:-.022em; line-height:1.06;}
button,input,select{font:inherit; color:inherit}
button{cursor:pointer; background:none; border:none; padding:0}
a{color:inherit; text-decoration:none}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:2px solid var(--brand); outline-offset:2px; border-radius:4px}
.mono{font-family:"IBM Plex Mono",ui-monospace,monospace; font-feature-settings:"tnum" 1; letter-spacing:-.02em}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- app shell ---------- */
html{scroll-padding-top:56px}
.app{display:flex; flex-direction:column; min-height:100vh}

/* ---------- top bar + hamburger nav ---------- */
.rail{
  position:fixed; top:0; left:0; right:0; width:100%; z-index:80;
  display:flex; flex-direction:column; gap:0; padding:0;
  max-height:100dvh; overflow-y:auto; overscroll-behavior:contain;
  border-bottom:1px solid var(--line);
  background:rgba(255,255,255,.92); backdrop-filter:saturate(180%) blur(14px);
}
.rail.open{background:var(--paper)}
.rail-bar{display:flex; align-items:center; justify-content:space-between; height:56px; padding:0 60px; cursor:pointer}
.brand{display:flex; align-items:center; gap:8px; padding:0 8px 2px}
.rail .brand{gap:9px; padding:0; border-bottom:none}
.rail .wordmark{height:22px}
.rail .brandname{font-size:19px}
.wordmark{ height:27px; width:auto; display:block }
.brandname{
  font-family:"Archivo",sans-serif; font-weight:900; font-size:23px;
  font-variation-settings:"wdth" 118,"wght" 900; letter-spacing:.03em;
  line-height:1; color:var(--ink); position:relative; top:1px;
}
.brand-dot{width:7px;height:7px;border-radius:50%;background:var(--live); margin-bottom:9px}
.brand-dot.pulse{animation:pulse 1.8s var(--ease) infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(255,46,76,.45)}70%{box-shadow:0 0 0 7px rgba(255,46,76,0)}100%{box-shadow:0 0 0 0 rgba(255,46,76,0)}}

.nav{display:none; flex-direction:column; gap:1px; padding:10px 48px 18px; border-top:1px solid var(--line)}
.rail.open .nav{display:flex}
.nav-group{display:flex; flex-direction:column; gap:1px}
.nav-item{
  display:flex; align-items:center; gap:13px; padding:10px 12px; border-radius:10px;
  font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px;
  color:var(--ink-2); font-weight:500; width:100%; text-align:left; transition:background .16s var(--ease), color .16s var(--ease);
}
.nav-item:hover{background:var(--surface); color:var(--ink)}
.nav-item[aria-current="true"]{color:var(--ink); font-weight:600; background:#EFEFEC}
.nav-item svg{flex:0 0 19px; opacity:.85}
/* "Build your program" stands out: gradient icon (gradient lives in rail.html) + Free badge */
.nav-item.nav-hl{color:var(--ink)}
.nav-item.nav-hl svg{opacity:1}
.nav-badge{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:9.5px; font-weight:600; letter-spacing:.12em; text-transform:uppercase; color:#fff; background:var(--brand-grad); padding:3px 7px; border-radius:999px; line-height:1; margin-left:-5px}
.nav-count{margin-left:auto; font-size:13px; color:var(--ink-3)}
.nav-sep{height:1px;background:var(--line); margin:6px 4px}
.nav-group:first-child .rail-label{padding-top:4px}
.rail-label{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:9.5px; letter-spacing:.15em; text-transform:uppercase; color:var(--ink-3); padding:16px 12px 8px; font-weight:500}
.rail-actions{margin-left:auto; margin-right:32px; display:flex; align-items:center; gap:10px}
.rail-phone{
  font-size:13px; letter-spacing:-.01em;
  color:var(--ink-2); white-space:nowrap; transition:color .16s var(--ease);
}
.rail-phone:hover{color:var(--ink)}
.rail-toggle{display:grid; width:40px; height:40px; border-radius:10px; place-items:center; color:var(--ink); margin-right:-8px}
.rail-toggle:hover{background:var(--surface)}
.rail-collapse{display:none}

.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:8px;
  font-family:"Archivo",system-ui,-apple-system,sans-serif;
  padding:13px 26px; border-radius:999px; font-weight:600; font-size:15px;
  transition:transform .12s var(--ease), background .16s var(--ease), box-shadow .16s var(--ease);
  white-space:nowrap;
}
.btn:active{transform:scale(.985)}
.btn-primary{background:var(--brand-grad); color:#fff}
.btn-primary:hover{background:var(--brand-grad); filter:brightness(.92)}
.btn-ghost{border:1.5px solid var(--line-2); background:var(--paper); color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink-3); background:var(--surface)}
.btn-dark{background:var(--brand-grad); color:#fff}
.btn-dark:hover{background:var(--brand-grad); filter:brightness(.92)}
.btn-block{width:100%}
.btn-sm{padding:9px 18px; font-size:14px}
.btn[disabled]{opacity:.42; pointer-events:none}

.rail-legal{font-size:11.5px; color:var(--ink-3); line-height:1.6; text-decoration:none}
.rail-legal a{color:var(--ink-3); border-bottom:1px solid var(--line-2); text-decoration:none}

/* ---------- main ---------- */
.main{flex:1; min-width:0; padding-top:56px}
.wrap{max-width:1180px; margin:0 auto; padding:0 60px}
.topbar{
  position:sticky; top:56px; z-index:35; background:rgba(255,255,255,.82); backdrop-filter:saturate(180%) blur(14px);
  border-bottom:1px solid var(--line);
}
.topbar-in{display:flex; align-items:center; gap:16px; height:64px}
.search{
  flex:1; max-width:420px; display:flex; align-items:center; gap:9px; height:38px; padding:0 14px;
  background:var(--surface); border:1px solid transparent; border-radius:999px; color:var(--ink-3);
  transition:border-color .16s var(--ease), background .16s var(--ease);
}
.search:focus-within{background:var(--paper); border-color:var(--line-2)}
.search input{border:none; background:none; outline:none; width:100%; font-size:14px; color:var(--ink)}
.search input::placeholder{color:var(--ink-3)}
.top-actions{margin-left:auto; display:flex; align-items:center; gap:8px}
.icon-btn{
  width:38px;height:38px;border-radius:50%; display:grid; place-items:center; position:relative;
  transition:background .16s var(--ease)
}
.icon-btn:hover{background:var(--surface)}
.badge{
  position:absolute; top:2px; right:1px; min-width:17px; height:17px; padding:0 4px; border-radius:999px;
  background:var(--brand); color:#fff; font-size:10.5px; font-weight:600; display:none; place-items:center;
  font-family:"IBM Plex Mono",monospace; border:2px solid var(--paper);
}
.badge.on{display:grid}

.acct{position:relative}
.menu{
  position:absolute; top:calc(100% + 8px); right:0; min-width:196px; padding:6px;
  background:var(--paper); border:1px solid var(--line); border-radius:var(--r-md);
  box-shadow:var(--shadow-1); z-index:40;
}
.menu[hidden]{display:none}
.menu-item{
  display:block; width:100%; text-align:left; padding:9px 12px; border-radius:var(--r-sm);
  font-size:14px; color:var(--ink); transition:background .14s var(--ease);
}
.menu-item:hover{background:var(--surface)}

/* ---------- hero ---------- */
.hero{display:grid; grid-template-columns:minmax(300px,1fr) 376px; gap:56px; padding:44px 0 20px; align-items:center}
.no-topbar .hero{padding-top:44px}
.eyebrow{
  display:inline-flex; align-items:center; gap:8px; font-size:11.5px; font-weight:600;
  letter-spacing:.1em; text-transform:uppercase; color:var(--ink-2);
}
.no-topbar .eyebrow{
  display:block; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:11px; font-weight:400;
  letter-spacing:.15em; text-transform:uppercase; color:var(--ink-3); margin-bottom:18px;
}
.eyebrow .brand-dot{margin:0}
h1.h1{
  font-size:60px; font-weight:800; font-variation-settings:"wdth" 100,"wght" 800; margin:16px 0 0;
  letter-spacing:-.035em; line-height:1.02;
}
h1.h1 em{font-style:normal; color:var(--logo)}
.lede{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:20px; line-height:1.5; color:var(--ink-2); margin:16px 0 0; max-width:640px}
.hero-cta{display:flex; gap:10px; margin-top:26px; flex-wrap:wrap}
.hero-note{margin-top:14px; font-size:13px; color:var(--ink-3)}
.hero-note a{border-bottom:1px solid var(--line-2)}
.hero-note a:hover{color:var(--ink); border-bottom-color:var(--ink-3)}
.hero-logos{display:flex; align-items:center; gap:32px; margin-top:42px; padding-top:32px; border-top:1px solid var(--line); flex-wrap:wrap}
.hero-logos img{height:32px; width:auto; display:block}
.hero-logos img.sq{height:30px}

/* ---------- fake player ---------- */
.player{
  position:relative; aspect-ratio:9/16; max-height:620px; width:100%; border-radius:var(--r-xl); overflow:hidden;
  background:var(--ink); box-shadow:var(--shadow-2); isolation:isolate;
}
.hero-player{justify-self:center; max-width:352px}
.scene{position:absolute; inset:0; transform:scale(1.06); animation:drift 26s ease-in-out infinite alternate}
@keyframes drift{from{transform:scale(1.05) translate3d(-1.2%,1%,0)} to{transform:scale(1.14) translate3d(1.5%,-1.6%,0)}}
.scene::after{content:""; position:absolute; inset:0; background-image:var(--grain); opacity:.14; mix-blend-mode:overlay}
.scene > video{position:absolute; inset:0; width:100%; height:100%; object-fit:cover; display:block}
.g1{background:radial-gradient(120% 90% at 18% 12%, #6C7DFF 0%, #2036E8 42%, #101538 100%)}
.g2{background:radial-gradient(110% 85% at 80% 18%, #FFB48A 0%, #C2504F 45%, #2A1220 100%)}
.g3{background:radial-gradient(120% 95% at 22% 82%, #7FD3C4 0%, #1F6E75 46%, #0C1F26 100%)}
.g4{background:radial-gradient(115% 90% at 72% 22%, #F2C4E0 0%, #8B4FA8 46%, #201033 100%)}
.g5{background:radial-gradient(120% 90% at 30% 20%, #E8D7A8 0%, #93743B 46%, #241C0F 100%)}
.g6{background:radial-gradient(120% 90% at 70% 78%, #A9B7C9 0%, #45566B 46%, #12171E 100%)}
.scrim{position:absolute; inset:0; background:linear-gradient(180deg, rgba(8,8,12,.55) 0%, rgba(8,8,12,0) 26%, rgba(8,8,12,0) 44%, rgba(8,8,12,.82) 100%)}

.player-top{position:absolute; top:14px; left:14px; right:14px; display:flex; align-items:center; gap:8px}
.live-pill{
  display:inline-flex; align-items:center; gap:6px; height:26px; padding:0 10px; border-radius:999px;
  background:var(--live); color:#fff; font-size:11px; font-weight:700; letter-spacing:.09em;
}
.live-pill i{width:5px;height:5px;border-radius:50%;background:#fff; display:block; animation:blink 1.6s steps(1,end) infinite}
@keyframes blink{0%,60%{opacity:1}61%,100%{opacity:.25}}
.viewers{
  display:inline-flex; align-items:center; gap:6px; height:26px; padding:0 10px; border-radius:999px;
  background:rgba(10,10,14,.5); backdrop-filter:blur(8px); color:#fff; font-size:12px;
}
.player-caption{
  position:absolute; left:16px; right:74px; bottom:74px; color:#fff;
}
.player-caption .seller{display:flex; align-items:center; gap:9px; font-weight:600; font-size:14px}
.avatar{width:30px;height:30px;border-radius:50%; border:1.5px solid rgba(255,255,255,.85); flex:0 0 auto;
  background-size:cover; background-position:center; background-repeat:no-repeat; background-color:var(--surface)}
.a1{background-image:url("av/a1.jpg")}
.a2{background-image:url("av/a2.jpg")}
.a3{background-image:url("av/a3.jpg")}
.a4{background-image:url("av/a4.jpg")}
.a5{background-image:url("av/a5.jpg")}
.a6{background-image:url("av/a6.jpg")}
.a7{background-image:url("av/a7.jpg")}
.a8{background-image:url("av/a8.jpg")}
.a9{background-image:url("av/a9.jpg")}
.a10{background-image:url("av/a10.jpg")}
.a11{background-image:url("av/a11.jpg")}
.a12{background-image:url("av/a12.jpg")}
.a13{background-image:url("av/a13.jpg")}
.a14{background-image:url("av/a14.jpg")}
.a15{background-image:url("av/a15.jpg")}
.a16{background-image:url("av/a16.jpg")}
.a-sys{background:var(--logo); background-image:none}  /* WABU is not a person */
.player-caption p{margin:9px 0 0; font-size:14px; opacity:.92; line-height:1.35}
.player-tags{margin-top:8px; font-size:12.5px; opacity:.66}
.action-rail{position:absolute; right:12px; top:50%; transform:translateY(-50%); display:flex; flex-direction:column; gap:16px; align-items:center; color:#fff}
.act{display:flex; flex-direction:column; align-items:center; gap:4px; font-size:11.5px; color:#fff}
.act span{opacity:.9}
.act svg{filter:drop-shadow(0 1px 3px rgba(0,0,0,.35))}
.act[aria-pressed="true"] svg{color:var(--live)}
.stage .action-rail{right:16px}
.player-buy{
  position:absolute; left:12px; right:12px; bottom:14px; height:46px; border-radius:var(--r-md);
  background:rgba(255,255,255,.96); backdrop-filter:blur(10px); display:flex; align-items:center; gap:10px; padding:0 8px 0 12px;
  text-align:left;
}
.player-buy .thumb{width:32px;height:32px;border-radius:6px;flex:0 0 auto; overflow:hidden}
.player-buy .thumb img{width:100%;height:100%;object-fit:cover;display:block}
.player-buy .pb-t{min-width:0; flex:1}
.player-buy strong{display:block; font-size:12.5px; font-weight:600; white-space:nowrap; overflow:hidden; text-overflow:ellipsis}
.player-buy small{color:var(--ink-3); font-size:11.5px}
.player-buy .go{background:var(--ink); color:#fff; height:32px; padding:0 13px; border-radius:8px; font-size:12.5px; font-weight:600; display:grid; place-items:center}

/* ---------- sections ---------- */
.sec{padding:52px 0 0}
.sec-head{display:flex; align-items:flex-end; justify-content:space-between; gap:20px; margin-bottom:20px}
.sec-head h2{font-size:26px; font-weight:700; font-variation-settings:"wdth" 100}
.sec-head p{margin:6px 0 0; color:var(--ink-2); font-size:14.5px}
.link{font-size:14px; font-weight:500; color:var(--ink-2); display:inline-flex; align-items:center; gap:5px; white-space:nowrap}
.link:hover{color:var(--brand)}

.rowscroll{display:grid; grid-auto-flow:column; grid-auto-columns:minmax(238px,1fr); gap:18px; overflow-x:auto; padding-bottom:18px; scroll-snap-type:x mandatory; scrollbar-width:thin}
.rowscroll > *{scroll-snap-align:start}
.card{text-align:left; display:block; width:100%; cursor:pointer; border-radius:var(--r-lg)}
.card .shot{display:block; position:relative; aspect-ratio:9/16; border-radius:var(--r-lg); overflow:hidden; background:var(--ink)}
.card .shot .scene{animation-duration:34s}
.card:hover .shot{box-shadow:var(--shadow-1)}
.card:hover .shot .scene{transform:scale(1.12)}
.shot-top{position:absolute; top:10px; left:10px; right:10px; display:flex; gap:6px; align-items:center}
.shot-bot{position:absolute; left:10px; right:10px; bottom:10px; color:#fff; display:flex; align-items:center; gap:8px}
.shot-bot .avatar{width:26px;height:26px}
.shot-bot b{font-size:12.5px; font-weight:600}
.card-meta{display:block; padding:12px 2px 0}
.card-price{display:block}
.card-meta h3{font-family:"Inter Tight",sans-serif; font-size:14.5px; font-weight:600; letter-spacing:-.005em; line-height:1.32}
.card-sub{display:flex; align-items:center; gap:8px; margin-top:6px; font-size:13px; color:var(--ink-2)}
.dot-sep{width:3px;height:3px;border-radius:50%;background:var(--line-2)}
.card-price{margin-top:7px; font-size:13px; color:var(--ink)}
.simulcast{display:flex; align-items:center; gap:5px; margin-top:9px}
.simulcast .sc{width:22px;height:22px;border-radius:6px; background:var(--surface); display:grid; place-items:center; color:var(--ink-2)}
.simulcast .sc svg{width:12px;height:12px}
.simulcast .sc-more{font-size:11px; color:var(--ink-3); font-family:"IBM Plex Mono",monospace}

/* upcoming list */
.upcoming{border-top:1px solid var(--line)}
.up-row{
  display:grid; grid-template-columns:64px 1fr auto auto; gap:18px; align-items:center;
  padding:16px 4px; border-bottom:1px solid var(--line); transition:background .16s var(--ease)
}
.up-row:hover{background:var(--surface)}
.up-shot{display:block; width:64px; height:64px; border-radius:var(--r-md); overflow:hidden; position:relative; background:var(--ink)}
.up-shot img{width:100%; height:100%; object-fit:cover; display:block}
.up-row h3{font-family:"Inter Tight",sans-serif; font-size:15px; font-weight:600}
.up-row .card-sub{margin-top:4px}
.countdown{font-size:13.5px; color:var(--ink-2); text-align:right}
.countdown b{display:block; color:var(--ink); font-size:15px; font-weight:600}

/* ---------- numbered steps + channel picker (seller onboarding) ---------- */
.steps{margin-top:26px; display:flex; flex-direction:column; gap:2px}
.step{display:grid; grid-template-columns:26px 1fr; gap:14px; padding:14px 0; border-top:1px solid rgba(32,54,232,.13)}
.step .n{font-family:"IBM Plex Mono",monospace; font-size:12.5px; color:var(--brand); padding-top:2px}
.step h4{font-family:"Inter Tight",sans-serif; font-size:15px; font-weight:600}
.step p{margin:4px 0 0; font-size:14px; color:var(--ink-2)}
.channel-grid{display:grid; grid-template-columns:1fr 1fr; gap:12px}
.ch{
  background:var(--paper); border:1px solid transparent; border-radius:var(--r-lg); padding:18px 16px 16px;
  text-align:left; transition:border-color .16s var(--ease), transform .16s var(--ease), box-shadow .16s var(--ease);
}
.ch:hover{transform:translateY(-2px); box-shadow:var(--shadow-1)}
.ch[aria-pressed="true"]{border-color:var(--brand)}
.ch-top{display:flex; align-items:center; justify-content:space-between}
.ch-mark{width:34px;height:34px;border-radius:10px; background:var(--surface); display:grid; place-items:center}
.ch-check{width:18px;height:18px;border-radius:50%; border:1.5px solid var(--line-2); display:grid; place-items:center; color:transparent}
.ch[aria-pressed="true"] .ch-check{background:var(--brand); border-color:var(--brand); color:#fff}
.ch h4{font-family:"Inter Tight",sans-serif; font-size:14.5px; font-weight:600; margin-top:14px}
.ch p{margin:3px 0 0; font-size:12.5px; color:var(--ink-3)}
.ch-wide{grid-column:span 2}

/* ---------- footer ---------- */
.foot{margin:72px 0 0; border-top:1px solid var(--line); padding:32px 0 56px; display:flex; gap:28px; flex-wrap:wrap; align-items:center}
.foot .wordmark{height:20px}
.foot .brand{padding:0}
.foot .brandname{font-size:17px}
.foot nav{display:flex; gap:22px; flex-wrap:wrap; font-size:13.5px; color:var(--ink-2)}
.foot .copy{margin-left:auto; font-size:12.5px; color:var(--ink-3)}

/* ============================================================
   LIVE ROOM (Whatnot-style: shop · stage · chat)
   ============================================================ */
.room{display:none; height:100vh; grid-template-columns:326px minmax(0,1fr) 330px; gap:0}
.room.on{display:grid}
.pane{display:flex; flex-direction:column; min-height:0; background:var(--paper)}
.pane-shop{border-right:1px solid var(--line)}
.pane-chat{border-left:1px solid var(--line)}
.pane-head{padding:16px 18px 12px; border-bottom:1px solid var(--line)}
.pane-head h2{font-family:"Inter Tight",sans-serif; font-size:16px; font-weight:600; display:flex; align-items:center; gap:8px}
.pane-head h2 .count{font-size:12.5px; color:var(--ink-3); font-family:"IBM Plex Mono",monospace}
.tabs{display:flex; gap:6px; margin-top:12px}
.tab{height:30px; padding:0 12px; border-radius:999px; background:var(--surface); font-size:13px; font-weight:500; color:var(--ink-2)}
.tab[aria-selected="true"]{background:var(--ink); color:#fff}
.pane-scroll{overflow-y:auto; flex:1; padding:8px 12px 20px}

.item{
  display:grid; grid-template-columns:62px 1fr; gap:12px; padding:12px 8px; border-radius:var(--r-md);
  align-items:center; transition:background .16s var(--ease);
  width:100%; text-align:left
}
.item.is-sold{opacity:.6}
.item:hover{background:var(--surface)}
.item.is-pinned{background:var(--tint)}
.item .thumb{width:62px;height:62px;border-radius:10px; overflow:hidden; position:relative; background:var(--ink)}
.item .thumb img,
.pinned .thumb img,
.co-item .thumb img{width:100%; height:100%; object-fit:cover; display:block}
.item h3{font-family:"Inter Tight",sans-serif; font-size:13.8px; font-weight:600; line-height:1.3}
.price{display:flex; align-items:baseline; gap:7px; margin-top:5px}
.price b{font-family:"IBM Plex Mono",monospace; font-size:14.5px; font-weight:600}
.price s{color:var(--ink-3); font-size:12.5px; font-family:"IBM Plex Mono",monospace}
.price .save{color:var(--ok); font-size:11.5px; font-weight:600}
.qty{font-size:12px; color:var(--ink-3); margin-top:3px; font-family:"IBM Plex Mono",monospace}
.qty.low{color:#B4531B}
.soldtag{font-size:11.5px; font-weight:600; color:var(--ink-3)}

.a-label{font-size:11px; font-weight:700; letter-spacing:.09em; text-transform:uppercase; color:var(--live)}

/* stage */
.stage{position:relative; background:#08080B; display:flex; flex-direction:column}
.stage-top{position:absolute; z-index:5; top:0; left:0; right:0; padding:16px; display:flex; align-items:center; gap:12px}
.back{
  height:36px; padding:0 14px 0 10px; border-radius:999px; background:rgba(255,255,255,.14); color:#fff;
  display:inline-flex; align-items:center; gap:6px; font-size:13.5px; font-weight:500; backdrop-filter:blur(8px)
}
.back:hover{background:rgba(255,255,255,.24)}
.host{display:flex; align-items:center; gap:10px; color:#fff; margin-left:4px}
.host .avatar{width:38px;height:38px}
.host b{display:block; font-size:14px; font-weight:600}
.host small{opacity:.66; font-size:12px}
.btn-follow{height:32px; padding:0 14px; border-radius:999px; background:#fff; color:var(--ink); font-size:13px; font-weight:600}
.btn-follow[aria-pressed="true"]{background:rgba(255,255,255,.16); color:#fff}
.stage-top .viewers{margin-left:auto}
.stage-video{flex:1; position:relative; overflow:hidden; display:grid; place-items:center; min-height:0}
.stage-video .scene{width:100%; height:100%}

.pinned{
  position:absolute; z-index:6; left:16px; right:16px; bottom:16px; background:rgba(255,255,255,.97);
  backdrop-filter:blur(14px); border-radius:var(--r-lg); padding:12px; display:grid;
  grid-template-columns:56px 1fr auto; gap:14px; align-items:center; box-shadow:var(--shadow-2);
}
.pinned .thumb{width:56px;height:56px;border-radius:10px;overflow:hidden;position:relative;background:var(--ink)}
.pinned h3{font-family:"Inter Tight",sans-serif; font-size:15px; font-weight:600}
.pinned .sub{font-size:12.5px; color:var(--ink-3); margin-top:3px}
.pinned .buy{display:flex; align-items:center; gap:12px}
.pinned .price b{font-size:18px}
.pinned .btn{height:44px; padding:0 26px}
.sold-out{height:44px; padding:0 26px; border-radius:999px; background:var(--surface); color:var(--ink-3); font-weight:600; display:grid; place-items:center}

/* chat */
.giveaway{
  margin:12px; padding:12px 14px; border-radius:var(--r-md); background:var(--tint);
  display:flex; align-items:center; gap:10px; font-size:13.5px;
}
.giveaway b{font-weight:600}
.giveaway .btn-sm{margin-left:auto}
.chat-log{flex:1; overflow-y:auto; padding:6px 14px 12px; display:flex; flex-direction:column; gap:11px}
.msg{display:grid; grid-template-columns:26px 1fr; gap:9px; align-items:start; animation:rise .28s var(--ease)}
@keyframes rise{from{opacity:0; transform:translateY(6px)} to{opacity:1; transform:none}}
.msg .avatar{width:26px;height:26px;border:none}
.msg .who{font-size:12.5px; color:var(--ink-3); font-weight:500}
.msg .mod{font-size:10px; background:var(--ink); color:#fff; padding:1px 5px; border-radius:4px; margin-left:5px; font-weight:600; letter-spacing:.03em}
.msg .body{font-size:13.5px; margin-top:1px}
.msg.system .body{color:var(--brand); font-weight:500}
.chat-form{border-top:1px solid var(--line); padding:12px 14px; display:flex; gap:8px}
.chat-form input{flex:1; height:40px; border:1px solid var(--line-2); border-radius:999px; padding:0 15px; outline:none; font-size:14px; background:var(--paper)}
.chat-form input:focus{border-color:var(--ink)}
.chat-send{width:40px;height:40px;border-radius:50%;background:var(--ink); color:#fff; display:grid; place-items:center}

.mobile-switch{display:none}

/* ---------- drawer / toast ---------- */
.veil{position:fixed; inset:0; background:rgba(11,11,15,.4); opacity:0; pointer-events:none; transition:opacity .24s var(--ease); z-index:90}
.veil.on{opacity:1; pointer-events:auto}
.drawer{
  position:fixed; z-index:95; top:0; right:0; bottom:0; width:min(432px,100%); background:var(--paper);
  transform:translateX(100%); transition:transform .34s var(--ease); display:flex; flex-direction:column;
}
.drawer.on{transform:none}
.drawer-head{padding:20px 22px 16px; border-bottom:1px solid var(--line); display:flex; align-items:center; gap:12px}
.drawer-head h2{font-size:19px; font-weight:700}
.x{margin-left:auto; width:34px;height:34px;border-radius:50%; display:grid; place-items:center}
.x:hover{background:var(--surface)}
.drawer-body{flex:1; overflow-y:auto; padding:22px}
.back-x{margin-left:0; margin-right:-4px}
.back-x[hidden]{display:none}

.pdp-hero{width:100%; aspect-ratio:4/3; border-radius:var(--r-md); overflow:hidden; background:var(--surface)}
.pdp-hero img{width:100%; height:100%; object-fit:cover; display:block}
.pdp-name{font-family:"Inter Tight",sans-serif; font-size:20px; font-weight:600; line-height:1.25; margin-top:18px}
.pdp-price{margin-top:8px}
.pdp-price b{font-size:20px}
.pdp-price s{font-size:14px}
.pdp-stock{margin:8px 0 0; font-size:13px; color:var(--ink-3); font-family:"IBM Plex Mono",monospace}
.pdp-stock.low{color:#B4531B}
.pdp-blurb{margin:14px 0 0; font-size:14.5px; line-height:1.6; color:var(--ink-2)}
.pdp-note{margin:8px 0 4px; font-size:12.5px; color:var(--ink-3); line-height:1.5}
.pdp-seller{display:flex; align-items:center; gap:12px; margin-top:14px; font-size:14px}
.pdp-seller .avatar{width:38px; height:38px; flex:0 0 auto}
.pdp-seller .pdp-note{margin:2px 0 0}
.co-item{display:grid; grid-template-columns:74px 1fr; gap:14px; align-items:start}
.co-item .thumb{width:74px;height:74px;border-radius:var(--r-md);overflow:hidden;position:relative;background:var(--ink)}
.co-item h3{font-family:"Inter Tight",sans-serif; font-size:15px; font-weight:600}
.co-item .sub{font-size:13px; color:var(--ink-3); margin-top:4px}
.stepper{display:inline-flex; align-items:center; border:1px solid var(--line-2); border-radius:999px; height:34px; margin-top:10px}
.stepper button{width:34px;height:32px; display:grid; place-items:center; color:var(--ink-2)}
.stepper button:hover{color:var(--ink)}
.stepper .v{width:34px; text-align:center; font-family:"IBM Plex Mono",monospace; font-size:14px}
.co-block{margin-top:24px; border-top:1px solid var(--line); padding-top:18px}
.co-block h4{font-family:"Inter Tight",sans-serif; font-size:13px; font-weight:600; text-transform:uppercase; letter-spacing:.07em; color:var(--ink-3)}
.co-line{display:flex; justify-content:space-between; align-items:center; padding:9px 0; font-size:14.5px}
.co-line span:last-child{font-family:"IBM Plex Mono",monospace}
.co-line.total{border-top:1px solid var(--line); margin-top:6px; padding-top:14px; font-weight:600; font-size:17px}
.addr{display:flex; align-items:flex-start; gap:12px; margin-top:12px; font-size:14px; color:var(--ink-2); line-height:1.55}
.addr .btn-sm{margin-left:auto; flex:0 0 auto}
.trust{display:flex; gap:16px; flex-wrap:wrap; margin-top:22px; padding-top:18px; border-top:1px solid var(--line); font-size:12.5px; color:var(--ink-2)}
.trust div{display:flex; align-items:center; gap:7px}
.drawer-foot{border-top:1px solid var(--line); padding:16px 22px 22px; background:var(--paper)}
.drawer-foot .btn{height:50px; font-size:16px}
.fine{margin:12px 0 0; font-size:11.5px; color:var(--ink-3); text-align:center; line-height:1.5}

.done{text-align:center; padding:36px 8px}
.done .mark{width:56px;height:56px;border-radius:50%;background:var(--ok); color:#fff; display:grid; place-items:center; margin:0 auto 20px}
.done h3{font-size:24px; font-weight:700}
.done p{color:var(--ink-2); margin:10px auto 0; max-width:34ch}

.connect-row{display:flex; align-items:center; gap:12px; padding:14px 0; border-bottom:1px solid var(--line)}
.connect-row .ch-mark{width:32px;height:32px;border-radius:9px}
.connect-row b{font-size:14.5px; font-weight:600}
.connect-row .status{margin-left:auto; font-size:13px; color:var(--ink-3); display:flex; align-items:center; gap:7px}
.connect-row .status.ok{color:var(--ok); font-weight:500}
.spin{width:13px;height:13px;border:2px solid var(--line-2); border-top-color:var(--ink); border-radius:50%; animation:spin .7s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
.toast{
  position:fixed; z-index:120; left:50%; bottom:28px; transform:translate(-50%,20px); opacity:0; pointer-events:none;
  background:var(--ink); color:#fff; padding:13px 20px; border-radius:999px; font-size:14px; font-weight:500;
  transition:opacity .22s var(--ease), transform .28s var(--ease); box-shadow:var(--shadow-2); display:flex; align-items:center; gap:9px;
}
.toast.on{opacity:1; transform:translate(-50%,0)}

/* ============================================================
   SELLER ONBOARDING (/sell — one step per page)
   Page shell only; the steps reuse .btn / .ch / .connect-row / .step above.
   ============================================================ */
body.sell{ background:var(--paper); min-height:100vh; display:flex; flex-direction:column }

.sell-top{
  position:relative; display:flex; align-items:center; justify-content:center;
  padding:22px 20px 18px;
}
.sell-top .brand{padding:0}
.sell-x{
  position:absolute; right:20px; top:50%; transform:translateY(-50%);
  width:38px; height:38px; border-radius:50%; background:var(--ink); color:#fff;
  display:grid; place-items:center; transition:background .16s var(--ease);
}
.sell-x svg{display:block}   /* kill the inline baseline gap so the glyph optically centers */
.sell-x:hover{background:#26262e}

.sell-progress{
  width:min(720px,calc(100% - 40px)); margin:0 auto; display:flex; gap:6px;
}
.sell-progress i{height:4px; flex:1; border-radius:2px; background:var(--line)}
.sell-progress i.on{background:var(--brand)}

/* channel picker reads as cards on a plain page, not inside a modal */
.sell .ch{border-color:var(--line)}
.sell .ch[aria-pressed="true"]{border-color:var(--brand)}

.sell-main{flex:1; width:min(720px,calc(100% - 40px)); margin:0 auto; padding:44px 0 132px}
.sell-main .lede{font-size:16.5px; color:var(--ink-2); margin:14px 0 0; max-width:52ch}

/* rules list (step 1) */
.rules{margin:38px 0 0; display:flex; flex-direction:column; gap:26px}
.rule{display:grid; grid-template-columns:48px 1fr; gap:20px; align-items:start}
.rule .mark{width:48px; height:48px; border-radius:50%; background:var(--surface); display:grid; place-items:center; color:var(--ink)}
.rule h3{font-family:"Inter Tight",sans-serif; font-size:16px; font-weight:600; letter-spacing:0}
.rule p{margin:5px 0 0; font-size:15px; color:var(--ink-2); max-width:56ch}
.rule a{color:var(--brand); border-bottom:1px solid rgba(32,54,232,.3)}

/* consent */
.consent{display:grid; grid-template-columns:22px 1fr; gap:14px; align-items:start; margin:44px 0 0; padding-top:26px; border-top:1px solid var(--line)}
.consent input{
  appearance:none; width:22px; height:22px; margin:1px 0 0; border:1.5px solid var(--line-2);
  border-radius:6px; background:var(--paper); display:grid; place-items:center; cursor:pointer;
}
.consent input:checked{background:var(--brand); border-color:var(--brand)}
.consent input:checked::after{content:""; width:11px; height:6px; border:2px solid #fff; border-top:0; border-right:0; transform:translateY(-1px) rotate(-45deg)}
.consent label{font-size:13.5px; color:var(--ink-2); line-height:1.6}

/* connect rows (step 3) reuse .connect-row from app.css */
.sell-list{margin-top:30px}

.sell-foot{
  position:fixed; left:0; right:0; bottom:0; z-index:20; background:rgba(255,255,255,.92);
  backdrop-filter:saturate(180%) blur(14px); border-top:1px solid var(--line);
}
.sell-foot-in{
  width:min(720px,calc(100% - 40px)); margin:0 auto; padding:16px 0 calc(18px + env(safe-area-inset-bottom));
  display:flex; align-items:center; gap:12px;
}
.sell-foot .btn{height:52px; font-size:16px; padding:0 28px}
.sell-foot .btn-primary{flex:1}
.sell-foot .fine{margin:0; text-align:left}

/* ---------- responsive ---------- */
@media (max-width:1180px){
  .room{grid-template-columns:290px minmax(0,1fr) 300px}
  .wrap{padding:0 28px}
  .rail-bar{padding:0 28px}
  .rail .nav{padding:10px 16px 18px}
  .hero{grid-template-columns:1fr 340px; gap:36px}
  .hero-player{order:2}
}
@media (max-width:900px){
  .nav-sep,.nav-count{display:none}
  .topbar-in{height:58px}
  .topbar-in .m-brand{display:flex}
  .hero{grid-template-columns:1fr; padding-top:28px; gap:28px}
  h1.h1{font-size:38px}
  .no-topbar .hero{padding-top:28px}
  .hero-player{order:0; max-width:300px}
  .room{grid-template-columns:1fr; height:auto; min-height:100vh}
  .room.on{display:block}
  .pane-shop,.pane-chat{border:none; display:none; height:auto}
  .pane-shop.show,.pane-chat.show{display:flex}
  .stage{height:74vh}
  .mobile-switch{
    display:flex; gap:6px; padding:12px 14px; position:sticky; top:56px; z-index:20;
    background:rgba(255,255,255,.9); backdrop-filter:blur(12px); border-bottom:1px solid var(--line)
  }
  .mobile-switch .tab{flex:1; height:36px; display:grid; place-items:center}
  .chat-log{max-height:46vh}
  .pane-scroll{max-height:none}
  .foot{margin-top:48px}
  /* the item and checkout trays go full screen */
  .drawer{width:100%; max-width:none}
  .drawer-foot{padding-bottom:calc(22px + env(safe-area-inset-bottom))}
}
@media (max-width:560px){
  .wrap{padding:0 18px}
  .rail-bar{padding:0 18px}
  .rail .nav{padding:10px 6px 18px}
  .channel-grid{grid-template-columns:1fr}
  .ch-wide{grid-column:span 1}
  .up-row{grid-template-columns:52px 1fr auto; gap:12px}
  .up-row .up-cta{display:none}
  .up-shot{width:52px;height:52px}
  .pinned{grid-template-columns:1fr auto; gap:10px; padding:10px}
  .pinned .thumb{display:none}
  .pinned .btn{padding:0 18px}
  .rowscroll{grid-auto-columns:minmax(200px,1fr)}
}
@media (max-width:640px){
  .sell-main{padding:30px 0 150px}
  .rule{grid-template-columns:42px 1fr; gap:16px}
  .rule .mark{width:42px;height:42px}
  .sell-foot .btn-ghost{padding:0 18px}
}

@media (prefers-reduced-motion:reduce){
  .scene{transform:scale(1.06) !important}
}

/* ---------- article index (live commerce insights) ---------- */
.art{display:block; padding:22px 0; border-bottom:1px solid var(--line)}
.art:hover .at{color:var(--logo)}
.ameta{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3); margin-bottom:8px}
.at{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:19px; font-weight:600; letter-spacing:-.018em; margin-bottom:5px; transition:color .13s var(--ease)}
.ad{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:15px; line-height:1.55; color:var(--ink-2); max-width:660px}
.insights .wrap{padding-bottom:110px}
.insights .sec:first-of-type{padding-top:88px}
/* Topics sit right under the stats rule: the 96px module gap reads as dead space there */
.insights .sec.topics{padding-top:48px}

/* ---------- stat row (insights page) ---------- */
.insights .stats{display:grid; grid-template-columns:repeat(4,1fr); gap:30px; margin-top:40px; padding-bottom:44px; border-bottom:1px solid var(--line)}
.insights .stat{display:flex; flex-direction:column}

.insights .stat b{display:block; font-family:"Archivo",system-ui,sans-serif; font-size:34px; font-weight:800; letter-spacing:-.035em; line-height:1}
.insights .stat span{display:block; margin-top:10px; font-family:"Archivo",system-ui,sans-serif; font-size:14.5px; color:var(--ink-2); line-height:1.45}
.insights .stat small{display:block; margin-top:auto; padding-top:16px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.11em; text-transform:uppercase; color:var(--ink-3)}
.insights .stat small a{border-bottom:1px solid var(--line-2)}
.insights .stat small a:hover{color:var(--ink); border-bottom-color:var(--ink-3)}
@media (max-width:900px){ .insights .stats{grid-template-columns:1fr 1fr; gap:24px} }

/* ---------- insights list (insights.html) ---------- */
.posts{border-top:1px solid var(--line)}
.post-card{display:grid; grid-template-columns:300px minmax(0,1fr); gap:32px; align-items:center; padding:28px 0; border-bottom:1px solid var(--line)}
.post-img{aspect-ratio:16/9; border-radius:var(--r-md); overflow:hidden; background:var(--surface)}
.post-img img{width:100%; height:100%; object-fit:cover; display:block; transition:transform .5s var(--ease)}
.post-card:hover .post-img img{transform:scale(1.04)}
.post-card:hover .post-title{color:var(--logo)}
.post-cat{font-size:10px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3); margin-bottom:10px}
.post-title{font-size:22px; font-weight:700; letter-spacing:-.02em; line-height:1.18; transition:color .13s var(--ease)}
.post-ex{margin:10px 0 0; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:15px; line-height:1.55; color:var(--ink-2); max-width:620px;
  display:-webkit-box; -webkit-line-clamp:2; -webkit-box-orient:vertical; overflow:hidden}
.post-meta{margin-top:12px; font-size:11px; letter-spacing:.06em; color:var(--ink-3)}
.post-empty{padding:28px 0; color:var(--ink-2)}
.pager{display:flex; align-items:center; gap:6px; margin-top:32px; flex-wrap:wrap}
.pg-num,.pg-step{display:inline-flex; align-items:center; justify-content:center; min-width:38px; height:38px; padding:0 12px; border-radius:999px; font-size:14px; font-weight:600; color:var(--ink-2)}
.pg-num:hover,.pg-step:hover{background:var(--surface); color:var(--ink)}
.pg-num.on{background:var(--ink); color:#fff}
.pg-step.off{opacity:.35; pointer-events:none}
@media (max-width:760px){
  .post-card{grid-template-columns:1fr; gap:16px}
  .post-title{font-size:19px}
}

/* ---------- insights topics (live-commerce-insights.html) ---------- */
.cats{display:grid; grid-template-columns:repeat(3,minmax(0,1fr)); gap:36px 28px}
.cat-card{display:block}
.cat-card:hover .post-img img{transform:scale(1.04)}
.cat-card:hover .cat-name{color:var(--logo)}
.cat-txt{padding-top:16px}
.cat-name{font-size:21px; font-weight:700; letter-spacing:-.02em; transition:color .13s var(--ease)}
.cat-intro{margin:8px 0 0; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:14.5px; line-height:1.55; color:var(--ink-2);
  display:-webkit-box; -webkit-line-clamp:3; -webkit-box-orient:vertical; overflow:hidden}
.cat-eyebrow{margin-top:28px}
/* "View all articles" in the heading row: centered on the h2, and its extra
   height cancelled so the heading keeps the standard 96px module gap */
.insights .sec-head{align-items:center}
.insights .sec-head .btn{margin:-7px 0}
@media (max-width:1000px){ .cats{grid-template-columns:repeat(2,minmax(0,1fr))} }
@media (max-width:620px){ .cats{grid-template-columns:1fr} }

/* ---------- insights article (article.html) ---------- */
a.post-eyebrow:hover{color:var(--ink)}
.post{max-width:760px; padding-top:56px}
.post-back{display:inline-block; font-size:11px; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3)}
.post-back:hover{color:var(--ink)}
.post-head{margin-top:32px}
h1.h1.post-h1{font-size:46px; line-height:1.06}
.post-by{display:flex; flex-wrap:wrap; gap:6px 18px; margin-top:22px; font-size:11px; letter-spacing:.06em; color:var(--ink-3)}
.post-by strong{color:var(--ink); font-weight:500}
.post-hero{margin-top:36px; aspect-ratio:16/9; border-radius:var(--r-lg); overflow:hidden; background:var(--surface)}
.post-hero img{width:100%; height:100%; object-fit:cover; display:block}
.prose{margin-top:40px; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:17px; line-height:1.7; color:var(--ink)}
.prose > *:first-child{margin-top:0}
.prose h2{font-size:28px; font-weight:700; letter-spacing:-.025em; line-height:1.15; margin:48px 0 14px; scroll-margin-top:24px}
.prose h3{font-size:21px; font-weight:700; letter-spacing:-.018em; line-height:1.25; margin:34px 0 10px; scroll-margin-top:24px}
.prose h4{font-size:17px; font-weight:700; margin:26px 0 8px}
.prose p{margin:0 0 18px}
.prose ul,.prose ol{margin:0 0 18px; padding-left:22px}
.prose li{margin:6px 0}
.prose li::marker{color:var(--ink-3)}
.prose a{color:var(--brand); border-bottom:1px solid var(--brand-tint)}
.prose a:hover{border-bottom-color:var(--brand)}
.prose strong{font-weight:700}
.prose blockquote{margin:24px 0; padding:4px 0 4px 20px; border-left:3px solid var(--logo); color:var(--ink-2)}
.prose hr{border:0; border-top:1px solid var(--line); margin:36px 0}
.prose code{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:.88em; background:var(--surface); padding:2px 5px; border-radius:4px}
.prose table{width:100%; border-collapse:collapse; margin:24px 0; font-size:15px; display:block; overflow-x:auto}
.prose th,.prose td{text-align:left; padding:11px 14px; border-bottom:1px solid var(--line); vertical-align:top}
.prose th{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; font-weight:500; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3); border-bottom-color:var(--line-2)}
.post-faq{margin-top:56px}
.post-faq h2{font-size:26px; font-weight:700; letter-spacing:-.022em}
.post-faq .faq{margin-top:20px}
.post-cta{max-width:760px; margin-top:40px}
@media (max-width:900px){
  h1.h1.post-h1{font-size:32px}
  .prose{font-size:16px}
  .prose h2{font-size:23px}
}

/* ---------- GMV calculator (live-shopping-gmv-calculator) ---------- */
.roi .wrap{padding-bottom:110px}
.brief-page .wrap{max-width:1180px; margin:0 auto; padding-bottom:110px}
.roi .sec:first-of-type,.brief-page .sec:first-of-type{padding-top:88px}
.roi h2,.brief-page h2{font-size:26px; font-weight:700; margin:52px 0 16px}
.roi .sec > h2:first-child{margin-top:0}
.roi .sec > .calc:last-child{margin-bottom:0}
.roi h3,.brief-page h3{font-size:17px; font-weight:600; margin:24px 0 7px}
.roi p:not(.lede),.brief-page p:not(.lede),.founder p:not(.hero-note){font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px; line-height:1.65; color:var(--ink-2); margin:0 0 15px; max-width:660px}
.roi p b,.brief-page p b,.founder p b{color:var(--ink)}
.founder-body{display:grid; grid-template-columns:220px minmax(0,1fr); gap:36px; align-items:start}
.founder-photo{width:100%; height:auto; aspect-ratio:3/5; object-fit:cover; border-radius:16px; display:block}
@media (max-width:640px){.founder-body{grid-template-columns:1fr; gap:22px}.founder-photo{max-width:200px}}
.roi h1.h1,.brief-page h1.h1{margin:0 0 22px}
.roi .lede,.brief-page .lede{margin:0 0 30px}
.roi hr,.brief-page hr{border:none; border-top:1px solid var(--line); margin:44px 0}
.roi .fine,.brief-page .fine{margin:12px 0 0; font-size:13px; color:var(--ink-3); text-align:left; line-height:1.55; max-width:660px}

.calc{display:grid; grid-template-columns:1fr 1fr; border:1px solid var(--line); border-radius:16px; overflow:hidden; margin:28px 0}
.calc-in{padding:28px; border-right:1px solid var(--line)}
.calc-out{padding:28px; background:var(--ink); color:#fff; min-width:0}
.field{margin-bottom:16px}
.field label{display:block; font-size:13px; color:var(--ink-2); margin-bottom:6px; font-weight:500}
.field input,.field select{width:100%; padding:11px 13px; border:1.5px solid var(--line); border-radius:10px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:14px; background:var(--paper); color:var(--ink)}
.field input:focus,.field select:focus{border-color:var(--ink); outline:none}
.field label:has(.tip){position:relative}
.tip{display:inline-block; vertical-align:middle; margin-left:5px}
.tip button{display:grid; place-items:center; padding:0; border:0; background:none; color:var(--ink-3); cursor:help}
.tip button:hover,.tip button:focus-visible{color:var(--ink)}
.tip-box{position:absolute; left:0; right:0; top:calc(100% + 6px); z-index:20; padding:10px 12px; border-radius:8px; background:var(--ink); color:#fff; font-size:12.5px; font-weight:400; line-height:1.5; visibility:hidden; opacity:0; transition:opacity .15s}
.tip:hover .tip-box,.tip button:focus-visible+.tip-box,.tip button:focus+.tip-box{visibility:visible; opacity:1}
.field select{
  appearance:none; -webkit-appearance:none;
  padding-right:38px;
  background-color:var(--paper);
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' viewBox='0 0 24 24' fill='none' stroke='%235B5B66' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'><path d='M6 9l6 6 6-6'/></svg>");
  background-repeat:no-repeat;
  background-position:right 18px center;
  background-size:12px;
}
/* group headings reuse .eyebrow for their type — only the spacing is local, since
   the page-level eyebrow sits under a heading and these sit between rows */
.calc-out .eyebrow{margin:24px 0 6px}
.calc-out .eyebrow:first-child{margin-top:0}
.out-row{display:flex; justify-content:space-between; align-items:baseline; gap:14px; padding:13px 0; border-bottom:1px solid rgba(255,255,255,.11)}
.out-row:last-of-type{border:none}
.out-row .k{font-size:13.5px; color:#9DA0A8; line-height:1.35}
.out-row .v{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:22px; font-weight:600; letter-spacing:-.03em; white-space:nowrap}
.calc-in .out-link{margin-top:16px; white-space:normal}
/* formats carousel: one slide per view, scroll-snap, arrows in the eyebrow */
.calc-out .fmt-hd{display:flex; justify-content:space-between; align-items:center; margin-top:28px}
.fmt-nav{display:inline-flex; align-items:center; gap:10px; letter-spacing:.08em; white-space:nowrap; flex:none}
.fmt-btn{width:28px; height:28px; border-radius:8px; border:1px solid rgba(255,255,255,.2); background:none; color:#fff; cursor:pointer; font-size:14px; line-height:1}
.fmt-btn:hover{background:rgba(255,255,255,.08)}
.fmts{display:grid; grid-auto-flow:column; grid-auto-columns:100%; gap:0; overflow-x:auto; scroll-snap-type:x mandatory; scrollbar-width:none; margin-top:10px}
.fmts::-webkit-scrollbar{display:none}
.fmt{margin:0; scroll-snap-align:start}
.fmt img{display:block; width:100%; height:auto; aspect-ratio:3/2; object-fit:cover; border-radius:10px; background:#1c1d22}
.fmt figcaption{margin-top:12px; font-size:14px; line-height:1.55; color:#C9CBD1}
.fmt figcaption b{display:block; color:#fff; font-size:15px; margin-bottom:4px}
.fmt figcaption small{display:block; margin-top:8px; font-size:11.5px; color:#8A8D96}
.fmt figcaption small a{color:inherit; text-decoration:underline}
.verdict{margin-top:18px; padding:15px 17px; border-radius:12px; font-size:14px; line-height:1.55; color:#E6E7EA}
.verdict b{color:#fff}
.verdict.ok{background:rgba(14,138,79,.22); border:1px solid rgba(14,138,79,.55)}
.verdict.no{background:rgba(255,46,76,.14); border:1px solid rgba(255,46,76,.5)}
/* dark panel — invert the primary button so it reads against the ink background */
.calc-out .btn-primary{background:var(--paper); color:var(--ink)}
.calc-out .btn-primary:hover{background:#EDEDEA; filter:none}

.assum{display:flex; flex-wrap:wrap; gap:10px; align-items:center; font-size:13px; color:var(--ink-2); margin:6px 0 2px}
.assum input{width:66px; padding:6px 9px; border:1.5px solid var(--line); border-radius:8px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:13px; color:var(--ink)}
/* same treatment as the brief's assumption row: one grey card, a divider per
   field, centred */
.roi .assum{
  box-sizing:border-box; width:100%; margin:20px 0 0; padding:14px 0; gap:10px 0;
  justify-content:center; border:1.5px solid var(--line); border-radius:14px; background:var(--surface);
  font-size:inherit;
}
.roi .assum{flex-wrap:nowrap; justify-content:flex-start; overflow:hidden}
/* fields wrap in their own grid; the -1px pulls each row's leading divider
   under the card's clipped edge, so only dividers between fields show */
.roi .assum-f{
  flex:1; min-width:0; margin-left:-1px;
  display:grid; grid-template-columns:repeat(auto-fill,minmax(200px,1fr)); gap:10px 0;
}
.roi .assum .field{
  display:flex; align-items:center; gap:8px; margin-bottom:0;
  padding:0 18px; border-left:1px solid var(--line);
}
.roi .assum .field label{margin-bottom:0; white-space:nowrap}
.roi .assum .field input{width:88px; padding:6px 9px; border-radius:8px; font-size:13px}
/* the calculate button holds its own column: right edge, vertically centred */
.roi .assum .go{flex:none; align-self:stretch; padding:0 18px; gap:12px}
@media (max-width:560px){
  .roi .assum{display:block}
  .roi .assum .go{border-left:none; border-top:1px solid var(--line); padding:12px 18px 0; margin-top:12px}
}

.roi table{width:100%; border-collapse:collapse; margin:24px 0; font-size:15px}
.roi th{text-align:left; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3); font-weight:500; padding:0 14px 12px; border-bottom:1px solid var(--line-2)}
.roi td{padding:15px 14px; border-bottom:1px solid var(--line); color:var(--ink-2); vertical-align:top}
.roi td b{color:var(--ink)}
.roi td.n{font-family:"IBM Plex Mono",ui-monospace,monospace; font-weight:600; color:var(--ink); white-space:nowrap}
.roi table.events td{vertical-align:middle}
.roi table.events td:last-child{text-align:right}
.roi tr:hover td{background:var(--surface)}

.roi .note,.brief-page .note{background:var(--surface); border-left:3px solid var(--logo); padding:16px 20px; border-radius:0 12px 12px 0; margin:26px 0; font-size:14.5px; color:var(--ink-2); line-height:1.6; max-width:660px}
.roi .note b,.brief-page .note b{color:var(--ink)}

.grid2{display:grid; grid-template-columns:1fr 1fr; gap:14px; margin:26px 0}
.roi-card{border:1px solid var(--line); background:var(--paper); padding:22px; border-radius:14px}
.roi-card .kicker{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.14em; text-transform:uppercase; color:var(--logo); margin-bottom:10px}
.roi-card h3{margin:0 0 6px; font-size:16px}
.roi-card p{font-size:14.5px; margin:0}

@media (max-width:900px){
  .roi .wrap,.brief-page .wrap{max-width:none}
  .grid2,.calc{grid-template-columns:1fr}
  .calc-in{border-right:none; border-bottom:1px solid var(--line)}
}

/* ---------- program builder (live-shopping-brief) ----------
   Scoped to .brief-page so .steps/.stage don't collide with the
   seller-onboarding and video-room rules above. */
.brief-page .qn{
  margin-left:auto; white-space:nowrap; font-family:"IBM Plex Mono",ui-monospace,monospace;
  font-size:11px; font-weight:500; letter-spacing:.09em; text-transform:uppercase; color:var(--brand);
}

/* The pitch header only earns its space on the first question. From step 2 on
   the question heading is the title, so the card starts near the top. */
.brief-page.no-intro .brief-intro{display:none}
.brief-page.no-intro .bstage{margin-top:0}
.brief-page.no-frame .bstage{border:0; background:none; padding:0; border-radius:0}

.brief-page .bstage{margin-top:30px; border:1px solid var(--line); background:var(--paper); border-radius:16px; padding:30px}
.brief-page .q{display:flex; align-items:baseline; gap:16px; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:24px; font-weight:700; letter-spacing:-.022em; margin-bottom:6px}
.brief-page .qs{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:15px; color:var(--ink-2); margin-bottom:22px; max-width:600px; line-height:1.5}

.brief-page .opts{display:grid; grid-template-columns:1fr 1fr; gap:10px}
/* static explainer under the builder: crawlable copy, hidden in the printed brief.
   Built from site parts: verts-head heading, opt-style tags, studios ticks, home .faq */
.brief-page .brief-about{padding-top:64px}
.brief-page .brief-about h2{margin:0}
.brief-page .brief-about .lede{font-size:18px; margin-top:16px}
.brief-page .ba-qs{display:grid; grid-template-columns:repeat(5,minmax(0,1fr)); gap:10px; margin-top:36px}
.brief-page .ba-q{border:1.5px solid var(--line); border-radius:12px; padding:18px 16px 16px; background:var(--paper)}
.brief-page .ba-q .n{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:11px; color:var(--ink-3)}
.brief-page .ba-q h3{margin:10px 0 6px; font-size:16px; font-weight:700}
.brief-page .ba-q p{font-size:14px; line-height:1.5; margin:0}
.brief-page .ba-tags{display:flex; flex-wrap:wrap; gap:5px; margin-top:12px}
.brief-page .ba-tags span{padding:3px 8px; border-radius:999px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:9.5px; letter-spacing:.09em; text-transform:uppercase; background:var(--surface); color:var(--ink-2)}
.brief-page .ba-panel{display:grid; grid-template-columns:1fr 1fr; gap:40px; margin-top:16px; padding:30px 32px; border-radius:var(--r-lg); background:var(--surface)}
.brief-page .ba-lbl{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); margin-bottom:12px}
.brief-page .ba-panel p{font-size:15px; line-height:1.6; margin:0 0 10px}
.brief-page .ba-ticks{list-style:none; margin:0; padding:0}
.brief-page .ba-ticks li{position:relative; padding:5px 0 5px 22px; font-size:15px; line-height:1.55; color:var(--ink-2)}
.brief-page .ba-ticks li:before{content:""; position:absolute; left:0; top:15px; width:10px; height:2px; background:var(--logo)}
.brief-page .brief-about .faq{margin-top:40px}
.brief-page .brief-about .faq p{margin:0 0 20px}
@media (max-width:1180px){ .brief-page .ba-qs{grid-template-columns:repeat(2,minmax(0,1fr))} .brief-page .ba-q:last-child{grid-column:1 / -1} }
@media (max-width:760px){ .brief-page .ba-panel{grid-template-columns:1fr; gap:24px; padding:24px 20px} }
@media (max-width:560px){ .brief-page .ba-qs{grid-template-columns:1fr} }
.brief-page .opt{
  position:relative; border:1.5px solid var(--line); padding:15px 46px 15px 16px; border-radius:12px; text-align:left;
  background:var(--paper); transition:border-color .13s var(--ease), background .13s var(--ease);
}
.brief-page .opt::after{
  content:''; position:absolute; right:15px; top:50%; transform:translateY(-50%);
  width:20px; height:20px; border-radius:999px; border:1.5px solid var(--line-2);
  background:var(--brand-tint);
}
.brief-page .opt:hover::after{border-color:var(--brand)}
.brief-page .opt.sel::after{
  content:''; position:absolute; right:15px; top:50%; transform:translateY(-50%);
  width:20px; height:20px; border-radius:999px; border:none; background:var(--ink)
  url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12' fill='none' stroke='%23fff' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M2 6.3 4.7 9 10 3.4'/%3E%3C/svg%3E")
  center/11px no-repeat;
}
.brief-page .opt:hover{border-color:var(--line-2); background:var(--surface)}
.brief-page .opt.sel{border-color:var(--ink); background:var(--paper)}
.brief-page .opt .t{display:flex; align-items:center; gap:8px; font-weight:600; font-size:15px}
.brief-page .opt-cad{display:flex; align-items:center; gap:14px}
/* cadence cards carry their monthly live hours beside the checkbox */
.brief-page .opt-cad .hrs{margin-left:auto; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:12px; color:var(--ink-3); white-space:nowrap}
.brief-page .opt-cad .num{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:32px; font-weight:700; letter-spacing:-.022em; line-height:1; flex:none}
.brief-page .opt .d{font-size:13px; color:var(--ink-3); margin-top:4px; line-height:1.45}
.brief-page .opt .tag{
  display:inline-block; margin-top:10px; padding:3px 9px; border-radius:999px;
  font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:9.5px; letter-spacing:.09em;
  text-transform:uppercase; background:var(--surface); color:var(--ink-2);
}
.brief-page .opt .tag.hot{background:#FDECEC; color:var(--logo)}
.brief-page .opt .tag.rec{margin-top:0; background:var(--logo); color:#fff}
.brief-page .opt .tags{display:flex; flex-wrap:wrap; gap:6px; margin-top:10px}
.brief-page .opt .tags .tag{margin-top:0}
.brief-page .opt-img{display:flex; gap:13px; align-items:flex-start}
.brief-page .opt-img .th{
  width:56px; height:56px; flex:none; border-radius:8px; object-fit:cover;
  background:var(--surface); border:1px solid var(--line);
}
.brief-page .opt-img .pic{
  width:38px; height:38px; flex:none; border-radius:9px; display:grid; place-items:center;
  background:var(--surface); border:1px solid var(--line); color:var(--ink);
}

.roi .factbox,.brief-page .factbox{margin-top:20px; background:var(--surface); border:1px solid var(--line); padding:18px 20px; border-radius:12px}
.roi .factbox .h,.brief-page .factbox .h,.brief-page .fold .h{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3); margin-bottom:11px}
.brief-page details.fold{margin-top:20px}
details.fold summary{display:flex; align-items:center; gap:6px; list-style:none; cursor:pointer}
details.fold summary::-webkit-details-marker{display:none}
.brief-page details.fold:not([open]) summary{margin-bottom:0}
details.fold summary svg{flex-shrink:0; transition:transform .2s}
details.fold[open] summary svg{transform:rotate(180deg)}
.roi .factrow,.brief-page .factrow{display:flex; justify-content:space-between; gap:16px; font-size:14px; padding:6px 0; border-bottom:1px solid var(--line)}
.roi .factrow:last-child,.brief-page .factrow:last-child{border:none}
.roi .factrow span,.brief-page .factrow span{color:var(--ink-2)}
.roi .factrow b,.brief-page .factrow b{font-family:"IBM Plex Mono",ui-monospace,monospace; font-weight:600; font-size:13px; text-align:right}

/* booth assignment — the one dark surface besides the brief header */
.brief-page .booth{margin-top:20px; background:var(--ink); color:#fff; padding:26px; border-radius:16px; position:relative; overflow:hidden}
.brief-page .booth .lbl{display:flex; align-items:center; gap:9px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.16em; color:#8B8D95; margin-bottom:10px}
.brief-page .booth .lbl i{width:8px; height:8px; border-radius:50%; background:var(--live); font-style:normal}
.brief-page .booth .code{font-family:"Archivo",system-ui,sans-serif; font-size:40px; font-weight:800; letter-spacing:-.03em; line-height:1}
.brief-page .booth .city{font-size:13px; letter-spacing:.1em; text-transform:uppercase; color:#8B8D95; margin-top:7px}
.brief-page .booth .dial{display:flex; flex-wrap:wrap; gap:7px; margin-top:15px}
.brief-page .booth .dial span{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.06em; padding:5px 11px; border-radius:999px; background:rgba(255,255,255,.1); color:#D8D9DD}
.brief-page .booth .why{font-size:15px; line-height:1.62; color:#C3C5CB; margin-top:17px; padding-top:17px; border-top:1px solid rgba(255,255,255,.13)}

.brief-page .slider{width:100%; margin:16px 0 6px; accent-color:var(--logo); cursor:grab}
.brief-page .slider:active{cursor:grabbing}
.brief-page .slider::-webkit-slider-thumb{cursor:grab}
.brief-page .slider:active::-webkit-slider-thumb{cursor:grabbing}
.brief-page .slider::-moz-range-thumb{cursor:grab}
.brief-page .slider:active::-moz-range-thumb{cursor:grabbing}
.brief-page .slider-ends{display:flex; justify-content:space-between; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:11px; color:var(--ink-3)}
.brief-page .amp-figure{font-family:"Archivo",system-ui,sans-serif; font-size:42px; font-weight:800; letter-spacing:-.035em; margin:16px 0 4px}
.brief-page .amp-figure small{font-size:15px; font-weight:500; color:var(--ink-3)}
.brief-page .nav-btns{display:flex; flex-wrap:wrap; justify-content:space-between; align-items:center; gap:10px; margin-top:28px}
.brief-page .nav-btns .pair{display:flex; flex-wrap:wrap; gap:10px}
.brief-page .nav-link{font-size:14px; color:var(--ink-3); text-decoration:underline; text-underline-offset:3px}
.brief-page .nav-link:hover{color:var(--ink-2)}

.brief-page .warn{background:#FDEFEF; border-left:3px solid var(--logo); padding:16px 20px; border-radius:0 12px 12px 0; margin:16px 0; font-size:14.5px; color:var(--ink-2); line-height:1.6}
.brief-page .warn b{color:var(--ink)}

/* generated brief */
.brief-page .brief{border:1px solid var(--line); border-radius:16px; overflow:hidden}
.brief-page .brief-hd{background:var(--ink); color:#fff; padding:22px 26px; display:flex; justify-content:space-between; align-items:baseline}
.brief-page .brief-hd .t{font-family:"Archivo",system-ui,sans-serif; font-weight:700; font-size:19px; letter-spacing:-.02em}
.brief-page .brief-hd .m{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; color:#8B8D95; letter-spacing:.12em}
.brief-page .brief-b{padding:26px}
.brief-page .line{display:flex; justify-content:space-between; gap:20px; padding:11px 0; border-bottom:1px solid var(--line); font-size:15px}
.brief-page .line:last-of-type{border:none}
.brief-page .line .k{color:var(--ink-2)}
.brief-page .line .v{font-weight:600; text-align:right}
/* the brief reads back as the questions that produced it: one block per step,
   each with a link back to that step */
.brief-page .bsec + .bsec{margin-top:22px}
/* the closing section follows the cost factrows, so it needs the gap a bsec
   would have given it */
.brief-page .factrow + .bsec,
.brief-page .total + .bsec{margin-top:22px}
.brief-page .bsec .sh{
  display:flex; justify-content:space-between; align-items:center; gap:16px;
  padding-bottom:9px; border-bottom:1px solid var(--ink);
  font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.14em;
  text-transform:uppercase; color:var(--ink-3);
}
.brief-page .bsec .edit{
  font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.1em;
  text-transform:uppercase; color:var(--ink-2); border-bottom:1px solid var(--line-2);
  transition:color .13s var(--ease), border-color .13s var(--ease);
}
.brief-page .bsec .edit:hover{color:var(--ink); border-bottom-color:var(--ink)}
/* inline edit inside a brief line: the link sits beside the label, the form
   takes the value's place */
.brief-page .line .k .edit{margin-left:10px}
.brief-page .line .inl{display:flex; align-items:center; gap:6px; font-weight:400}
.brief-page .line .inl input{width:64px; padding:4px 8px; border:1px solid var(--line-2); border-radius:8px; background:var(--paper); font:inherit; text-align:right}
.brief-page .line .inl .ok{width:28px; height:28px; border-radius:8px; background:var(--ink); color:var(--paper); font-size:14px; line-height:1}
.brief-page .total{display:flex; justify-content:space-between; align-items:flex-end; gap:20px; margin-top:20px; padding-top:20px; border-top:2px solid var(--ink)}
.brief-page .total .k{font-size:14px; color:var(--ink-2)}
.brief-page .total .k small{display:block; font-size:12px; color:var(--ink-3); margin-top:5px}
.brief-page .total .v{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:34px; font-weight:600; letter-spacing:-.035em; white-space:nowrap}
.brief-page .total .v.sm{font-family:inherit; font-size:15px; letter-spacing:normal}

.brief-page .mix{margin-top:18px}
.brief-page .mixbar{display:flex; height:8px; border-radius:999px; overflow:hidden; background:var(--surface)}
.brief-page .mixbar i{display:block; height:100%}
.brief-page .mixkey{display:flex; flex-wrap:wrap; gap:18px; margin-top:11px; font-size:12.5px; color:var(--ink-2)}
.brief-page .mixkey span{display:flex; align-items:center; gap:7px}
.brief-page .mixkey i{width:9px; height:9px; border-radius:2px; display:inline-block}
/* the dollar split sits opposite its own percentages, not under the label */
.brief-page .mixkey .amt{margin-left:auto; color:var(--ink-3); text-align:right}

/* return scenarios */
.brief-page .scen{display:grid; grid-template-columns:repeat(3,1fr); gap:10px; margin:20px 0}
.brief-page .scen-c{border:1.5px solid var(--line); border-radius:14px; padding:18px}
.brief-page .scen-c.base{border-color:var(--ink); background:var(--surface)}
.brief-page .scen-c .lab{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3); margin-bottom:4px}
.brief-page .scen-c.base .lab{color:var(--ink)}
.brief-page .scen-c .big{font-family:"Archivo",system-ui,sans-serif; font-size:30px; font-weight:800; letter-spacing:-.035em; line-height:1.05}
.brief-page .scen-c .unit{font-size:12px; color:var(--ink-3); margin-top:3px}
.brief-page .scen-c .sub{margin-top:13px; padding-top:13px; border-top:1px solid var(--line); font-size:13px; color:var(--ink-2); line-height:1.7}
.brief-page .scen-c .sub b{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:12.5px; float:right; color:var(--ink)}
.brief-page .scen-c.neg .big{color:var(--logo)}
.brief-page .scen-c.pos .big{color:var(--ok)}

@media (max-width:900px){
  .brief-page .opts,.brief-page .scen{grid-template-columns:1fr}
  .brief-page .bstage{padding:22px}
  .brief-page .total{flex-direction:column; align-items:flex-start}
}

/* ---------- audience comparison (us-hispanic-audience) ---------- */
/* ---------- audience comparison carousel ---------- */
.aud .cc-nav{display:flex; gap:8px; flex:0 0 auto}
.aud .cc-arrow{width:36px; height:36px; border-radius:50%; border:1px solid var(--line-2); color:var(--ink); display:grid; place-items:center; transition:background .13s var(--ease), border-color .13s var(--ease)}
.aud .cc-arrow:hover{background:var(--surface)}
.aud .cc-arrow[disabled]{opacity:.3; pointer-events:none}

.aud .cmpcards{
  display:grid; grid-auto-flow:column; grid-auto-columns:100%; gap:18px; margin:8px 0 0;
  overflow-x:auto; scroll-snap-type:x mandatory; scrollbar-width:none;
}
.aud .cmpcards::-webkit-scrollbar{display:none}
.aud .cmpcard{
  scroll-snap-align:start; display:grid; grid-template-columns:260px 1fr; align-items:stretch;
  border:1px solid var(--line); border-radius:var(--r-xl); background:var(--paper); overflow:hidden;
}
.aud .cc-fig{margin:0; min-height:100%}
.aud .cc-fig img{display:block; width:100%; height:100%; object-fit:cover; object-position:center 42%}
.aud .cc-body{padding:26px 30px 28px; min-width:0}
.aud .cc-kicker{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3)}
.aud .cc-body h3{font-family:"Archivo",system-ui,sans-serif; font-size:22px; font-weight:700; letter-spacing:-.026em; margin:9px 0 0}
.aud .cc-thesis{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:15.5px; line-height:1.5; color:var(--ink-2); margin:8px 0 0; max-width:640px}
.aud .cc-tbl{width:100%; table-layout:fixed; border-collapse:collapse; font-size:14.5px; margin-top:18px}
.aud .cc-tbl th{text-align:left; padding:0 0 9px; border-bottom:1px solid var(--line-2);
  font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; font-weight:500; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3)}
.aud .cc-tbl th.rowkey{width:158px}
.aud .cc-tbl th + th,.aud .cc-tbl td + td{padding-left:20px}
.aud .cc-tbl td{padding:13px 0; border-bottom:1px solid var(--line); color:var(--ink-2); vertical-align:top; line-height:1.5}
.aud .cc-tbl tr:last-child td{border-bottom:none; padding-bottom:0}
.aud .cc-tbl td b{color:var(--ink); font-weight:600}
.aud .cc-tbl td.rowkey{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3); padding-right:20px}

.aud .cc-dots{display:flex; justify-content:center; gap:7px; margin-top:18px}
.aud .cc-dots button{width:7px; height:7px; border-radius:50%; background:var(--line-2); transition:background .13s var(--ease), transform .13s var(--ease)}
.aud .cc-dots button.on{background:var(--ink); transform:scale(1.25)}

.roi .src,.brief-page .src{display:inline; margin-left:5px; white-space:nowrap}
.roi .src a,.brief-page .src a{border-bottom:1px solid var(--line-2)}
.roi .src a:hover,.brief-page .src a:hover{color:var(--ink); border-bottom-color:var(--ink-3)}
.brief-page .foot-note{margin:18px 0 0; font-size:12px; color:var(--ink-3); line-height:1.7; max-width:660px; text-align:left}
.brief-page .foot-note a{border-bottom:1px solid var(--line-2)}
.aud .src,.roi .src,.brief-page .src{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.11em; text-transform:uppercase; color:var(--ink-3)}
.aud .src{display:block; margin-top:7px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.11em; text-transform:uppercase; color:var(--ink-3)}
.aud .src a{border-bottom:1px solid var(--line-2)}
.aud .src a:hover{color:var(--ink); border-bottom-color:var(--ink-3)}

.aud .wrap{padding-bottom:110px}
.aud .sec:first-of-type{padding-top:88px}
.aud .sec:first-of-type + .sec{padding-top:40px}
.aud .sec p.body{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px; line-height:1.65; color:var(--ink-2); margin:0 0 15px; max-width:660px}
.aud .sec p.body b{color:var(--ink)}
.aud .costrow{display:grid; grid-template-columns:300px 1fr; gap:30px; align-items:stretch; margin:8px 0 0}
.aud .costfig{margin:0; min-height:280px}
.aud .costfig img{width:100%; height:100%; object-fit:cover; border-radius:var(--r-lg); display:block}
.aud .costrow p.body:last-child{margin-bottom:0}
.aud .foot-note{margin:26px 0 0; font-size:12.5px; color:var(--ink-3); line-height:1.6; max-width:820px; text-align:left}
.aud .foot-note a{border-bottom:1px solid var(--line-2)}

@media (max-width:900px){
  .aud .costrow{grid-template-columns:1fr; gap:20px}
  .aud .costfig{min-height:0}
  .aud .costfig img{height:200px}
  .aud .cmpcard{grid-template-columns:1fr}
  .aud .cc-fig{min-height:0}
  .aud .cc-fig img{height:150px}
  .aud .cc-body{padding:22px 20px 24px}
  .aud .cc-body h3{font-size:20px}
  .aud .cc-tbl thead{display:none}
  .aud .cc-tbl,.aud .cc-tbl tbody,.aud .cc-tbl tr,.aud .cc-tbl td{display:block; width:auto}
  .aud .cc-tbl tr{padding:14px 0; border-bottom:1px solid var(--line)}
  .aud .cc-tbl tr:last-child{border-bottom:none; padding-bottom:0}
  .aud .cc-tbl td{padding:0; border:none}
  .aud .cc-tbl td + td{padding-left:0; margin-top:12px}
  .aud .cc-tbl td.rowkey{color:var(--ink); margin-bottom:10px}
  .aud .cc-tbl td[data-l]::before{content:attr(data-l); display:block; margin-bottom:4px;
    font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:9.5px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-3)}
}

/* ---------- studios (book a booth) ----------
   Scoped to .studios: the carousel and booth grid are only on that page. */
.studios ul.ticks{margin:18px 0 0}
.studios ul.ticks li{padding:7px 0 7px 24px; position:relative; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px; line-height:1.6; color:var(--ink-2)}
.studios ul.ticks li:before{content:""; position:absolute; left:0; top:16px; width:10px; height:2px; background:var(--logo)}
.studios .booth-row{display:grid; grid-template-columns:minmax(0,1fr) 300px; gap:40px; align-items:end}
.studios .booth-cta{border:1px solid var(--line); border-radius:var(--r-lg); padding:26px 24px; background:var(--paper)}
.studios .booth-cta h3{margin:0 0 8px; font-size:20px; font-weight:800}
.studios .booth-cta p{font-size:15px; margin:0 0 18px}
.studios .booth-cta .btn-primary{background:var(--brand-grad); color:#fff}
@media (max-width:860px){ .studios .booth-row{grid-template-columns:1fr; gap:28px} }

.studios .carousel{position:relative; margin:30px 0 0; border-radius:18px; overflow:hidden; background:var(--surface)}
.studios .track{display:flex; transition:transform .42s var(--ease)}
.studios .slide-i{flex:0 0 100%; aspect-ratio:16/9; position:relative; display:flex; align-items:center; justify-content:center; background:linear-gradient(135deg,#1C1C20 0%,#2E2F36 100%); color:#fff}
.studios .slide-i.ph2{background:linear-gradient(135deg,#232428 0%,#3A3B43 100%)}
.studios .slide-i.ph3{background:linear-gradient(135deg,#1A1B1F 0%,#33343B 100%)}
.studios .slide-i .ico{opacity:.3}
.studios .slide-i > video{position:absolute; inset:0; width:100%; height:100%; object-fit:cover; display:block}
.studios .slide-i .ph-lbl{position:absolute; bottom:20px; left:22px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:rgba(255,255,255,.5)}
.studios .slide-i .tagcity{position:absolute; top:18px; left:22px; display:flex; align-items:center; gap:8px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.13em; text-transform:uppercase; color:#fff; background:rgba(0,0,0,.4); backdrop-filter:blur(6px); padding:7px 13px; border-radius:999px}
.studios .slide-i .livetag{position:absolute; top:18px; right:22px; display:flex; align-items:center; gap:7px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.1em; color:#fff; background:var(--logo); padding:7px 13px; border-radius:999px}
.studios .slide-i .livetag i{width:6px; height:6px; border-radius:50%; background:#fff; font-style:normal}
.studios .slide-i .playbtn{width:66px; height:66px; border-radius:50%; background:rgba(255,255,255,.14); backdrop-filter:blur(8px); border:1.5px solid rgba(255,255,255,.3); display:flex; align-items:center; justify-content:center}
.studios .cbtn{position:absolute; top:50%; transform:translateY(-50%); width:40px; height:40px; border-radius:50%; background:rgba(255,255,255,.94); color:var(--ink); display:flex; align-items:center; justify-content:center; box-shadow:0 2px 12px rgba(0,0,0,.18); transition:background .13s var(--ease)}
.studios .cbtn:hover{background:#fff}
.studios .cbtn.prev{left:14px}
.studios .cbtn.next{right:14px}
.studios .cnav{display:flex; align-items:center; justify-content:space-between; gap:20px; margin-top:14px}
.studios .dots{display:flex; gap:7px}
.studios .dots button{width:7px; height:7px; border-radius:50%; background:var(--line-2); padding:0; border:none; transition:background .15s var(--ease),width .15s var(--ease)}
.studios .dots button.on{background:var(--ink); width:22px; border-radius:999px}
.studios .ccap{font-size:13.5px; color:var(--ink-2); text-align:right}
.studios .ccap b{color:var(--ink); font-weight:600}

@media (max-width:960px){ .studios .ccap{display:none} }

/* ---------- verticals (home) ---------- */
.verts-band{background:#F5F5F7; border-top:1px solid var(--line); border-bottom:1px solid var(--line)}
.verts-band .wrap > .sec{padding:var(--mod-pad) 0}
.verts-head{padding-bottom:96px}
.verts-head h2{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:42px; font-weight:800; font-variation-settings:"wdth" 100,"wght" 800; letter-spacing:-.032em; line-height:1.06; max-width:840px}
.verts-head h2 em{font-style:normal; color:var(--logo)}
.verts-head .lede{max-width:700px}
.verts{display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:34px}
.vert{background:var(--paper); border:1px solid var(--line); border-radius:var(--r-lg); padding:26px}
.vert .n{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:12px; color:var(--logo); display:block; margin-bottom:12px}
.vert h3{font-family:"Inter Tight",sans-serif; font-size:19px; font-weight:600}
.vert > p{margin:8px 0 18px; font-size:14.5px; color:var(--ink-2); line-height:1.6}
.vert ul{list-style:none; margin:0; padding:0; display:grid; gap:12px}
.vert li{position:relative; padding-left:22px; font-size:14px; color:var(--ink-2)}
.vert li::before{content:"\2713"; position:absolute; left:0; top:0; font-size:13px; line-height:1.5; color:var(--logo)}
.vert .link{margin-top:18px; color:var(--ink); font-weight:600; border-bottom:1px solid var(--line-2); padding-bottom:4px}
.verts-cta{margin-top:34px}
@media (max-width:900px){ .verts{grid-template-columns:1fr} .verts-head h2{font-size:32px} }

/* ---------- module rhythm (home) ----------
   One rule: every module opens with --mod-gap above it, and adds no
   space below. The last module before the footer closes with --mod-gap. */
[data-page="home"] .hero{padding:80px 0 0}
[data-page="home"] .sec{padding:var(--mod-gap) 0 0}
[data-page="home"] .wrap > .sec:last-child{padding-bottom:var(--mod-gap)}
[data-page="home"] .foot{margin-top:0}
@media (max-width:900px){ :root{--mod-gap:64px; --mod-pad:56px} }
@media (max-width:560px){ :root{--mod-gap:52px; --mod-pad:48px} }

/* ---------- metrics band (home) ---------- */
.metrics{margin-top:var(--mod-gap); background:#F5F5F7; border-top:1px solid var(--line); border-bottom:1px solid var(--line)}
.metrics-in{max-width:1180px; margin:0 auto; padding:var(--mod-pad) 60px; display:grid; grid-template-columns:repeat(4,1fr)}
.metric{padding:6px 30px; text-align:center; border-left:1px solid var(--line-2)}
.metric:first-child{border-left:0}
.metric b{display:block; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:46px; font-weight:800; font-variation-settings:"wdth" 100,"wght" 800; letter-spacing:-.038em; line-height:1}
.metric span{display:block; margin-top:12px; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:14.5px; line-height:1.5; color:var(--ink-2)}
@media (max-width:1180px){ .metrics-in{padding:var(--mod-pad) 28px} }
@media (max-width:900px){
  .metrics-in{grid-template-columns:1fr 1fr; gap:34px 0; padding:var(--mod-pad) 28px}
  .metric:nth-child(3){border-left:0}
  .metric b{font-size:38px}
}
@media (max-width:560px){
  .metrics-in{grid-template-columns:1fr; gap:30px; padding:var(--mod-pad) 18px}
  .metric{border-left:0; padding:0}
}

/* ---------- results / testimonials (home) ---------- */
.proof{background:var(--paper); border-top:1px solid var(--line)}
.proof-in{max-width:1180px; margin:0 auto; padding:var(--mod-pad) 60px}
.proof-in h2{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:42px; font-weight:800; font-variation-settings:"wdth" 100,"wght" 800; letter-spacing:-.032em; line-height:1.06}
.proof-in h2 em{font-style:normal; color:var(--logo)}
.proof-grid{display:grid; grid-template-columns:1fr 1fr; gap:16px; margin-top:40px}
.proof-card{margin:0; display:flex; flex-direction:column; border:1px solid var(--line); border-radius:var(--r-lg); padding:30px 30px 26px; background:var(--paper)}
.proof-result{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:24px; font-weight:800; letter-spacing:-.02em; line-height:1.2; color:var(--ink)}
.proof-card blockquote{margin:14px 0 24px; font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px; line-height:1.6; color:var(--ink-2); flex:1}
.proof-card figcaption{display:flex; align-items:center; gap:12px; padding-top:18px; border-top:1px solid var(--line)}
.proof-av{flex:0 0 36px; height:36px; border-radius:50%; background:var(--surface); border:1px solid var(--line-2); display:grid; place-items:center; font-weight:700; font-size:14px; color:var(--ink)}
.proof-card figcaption b{display:block; font-size:14.5px; font-weight:600; color:var(--ink)}
.proof-card figcaption small{display:block; margin-top:2px; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10px; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3)}
.proof-brands{margin-top:48px}
.proof-brands-lbl{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--ink-3)}
.proof-logos{display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; gap:20px 32px; margin-top:20px}
.proof-logos img{height:40px; width:auto; object-fit:contain; filter:grayscale(1); opacity:.6}
.proof-logos span{font-size:14px; font-style:italic; color:var(--ink-3)}
@media (max-width:1180px){ .proof-in{padding:var(--mod-pad) 28px} }
/* mobile: swipeable row, cards snap, next card peeks; runs edge to edge past .proof-in padding */
@media (max-width:900px){
  .proof-in h2{font-size:32px}
  .proof-grid{--gut:28px; display:flex; gap:12px; overflow-x:auto; scroll-snap-type:x mandatory; scrollbar-width:none;
    margin-inline:calc(-1 * var(--gut)); padding-inline:var(--gut); scroll-padding-inline:var(--gut)}
  .proof-grid::-webkit-scrollbar{display:none}
  .proof-card{flex:0 0 min(85%,420px); scroll-snap-align:start}
}
@media (max-width:560px){ .proof-in{padding:var(--mod-pad) 18px} .proof-grid{--gut:18px} .proof-card{padding:24px 20px 20px} }

/* ---------- services band (home) ---------- */
.svcs{background:var(--paper)}
.svcs-in{max-width:1180px; margin:0 auto; padding:var(--mod-pad) 60px; display:grid; grid-template-columns:.95fr 1.05fr; gap:56px; align-items:center}
.svcs-media{order:-1}
.svcs-copy h2{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:42px; font-weight:800; font-variation-settings:"wdth" 100,"wght" 800; letter-spacing:-.032em; line-height:1.06; max-width:16ch}
.svcs-copy h2 em{font-style:normal; color:var(--logo)}
.svcs-list{margin-top:34px; border-top:1px solid var(--line-2)}
.svcs-list details{border-bottom:1px solid var(--line-2)}
.svcs-list summary{display:flex; align-items:center; gap:16px; list-style:none; cursor:pointer; padding:20px 0; font-size:17px; font-weight:600}
.svcs-list summary::-webkit-details-marker{display:none}
.svcs-list summary .n{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:12px; color:var(--ink-3)}
.svcs-list summary::after{content:"+"; margin-left:auto; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:18px; color:var(--ink-3)}
.svcs-list details[open] summary::after{content:"\2212"}
.svcs-list p{margin:0 0 20px; padding-left:32px; font-size:14.5px; line-height:1.6; color:var(--ink-2); max-width:60ch}
.svcs-media img{width:100%; aspect-ratio:4/5; object-fit:cover; border-radius:var(--r-lg); display:block; background:var(--line)}
@media (max-width:1180px){ .svcs-in{padding:var(--mod-pad) 28px; gap:40px} }
@media (max-width:900px){
  .svcs-in{grid-template-columns:1fr; gap:36px; padding:var(--mod-pad) 28px}
  .svcs-copy h2{font-size:32px}
  .svcs-media img{aspect-ratio:16/10}
}
@media (max-width:560px){ .svcs-in{padding:var(--mod-pad) 18px} }


/* ---------- faq (home) ---------- */
.faq{margin-top:34px; border-top:1px solid var(--line); max-width:840px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{display:flex; align-items:center; gap:12px; list-style:none; cursor:pointer; padding:20px 0; font-size:16px; font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+"; margin-left:auto; font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:18px; color:var(--ink-3)}
.faq details[open] summary::after{content:"−"}
.faq p{margin:0 0 20px; font-size:14.5px; line-height:1.6; color:var(--ink-2); max-width:70ch}

/* ---------- team (about) ---------- */
.team{display:grid; grid-template-columns:repeat(5,1fr); gap:24px 20px; margin-top:34px}
.team .member img{width:100%; aspect-ratio:1/1; object-fit:cover; border-radius:var(--r-md); background:var(--surface); display:block}
.team .member h4{margin-top:12px; font-size:15px; font-weight:600; letter-spacing:-.01em}
.team .member p{margin-top:2px; font-size:13px; color:var(--ink-3); line-height:1.35}
@media (max-width:1100px){ .team{grid-template-columns:repeat(3,1fr)} }
@media (max-width:640px){ .team{grid-template-columns:repeat(2,1fr)} }

/* ---------- add-on cards (large editorial cards, horizontal rail) ---------- */
.addon-row{grid-auto-columns:minmax(330px,1fr); gap:22px; padding-bottom:24px}
.addon{
  position:relative; display:flex; flex-direction:column; min-height:560px;
  background:var(--paper); border:1px solid var(--line); border-radius:var(--r-xl);
  padding:34px 32px 0; overflow:hidden; transition:border-color .2s var(--ease);
}
.addon:hover{border-color:var(--line-2)}
.addon .kicker{font-family:"Inter Tight",sans-serif; font-size:14px; font-weight:600; color:var(--ink)}
.addon h3{font-size:30px; font-weight:800; letter-spacing:-.032em; line-height:1.08; margin:16px 0 0}
.addon p{font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:16px; line-height:1.5; color:var(--ink-2); margin:14px 0 0}
.addon .hero-note{margin-top:10px}
.addon-media{margin-top:auto; padding:30px 0 84px}
.addon-media img{display:block; width:100%; height:250px; object-fit:cover; border-radius:var(--r-lg)}
.addon-plus{
  position:absolute; right:26px; bottom:26px; width:42px; height:42px; border-radius:50%;
  background:var(--ink); color:#fff; display:grid; place-items:center;
}
.addon:hover .addon-plus{background:#26262e}
@media (max-width:560px){
  .addon-row{grid-auto-columns:84%; gap:14px}
  .addon{min-height:480px; padding:26px 22px 0}
  .addon h3{font-size:25px}
  .addon-media{padding:24px 0 76px}
  .addon-media img{height:200px}
}

/* ---------- site footer (partials/foot.html) ---------- */
.site-foot{
  border-top:1px solid var(--line); padding:28px 0 48px;
  font-family:"Archivo",system-ui,-apple-system,sans-serif; font-size:13.5px; color:var(--ink-2); line-height:1.6;
}
.site-foot .wrap{padding-bottom:0; display:flex; gap:40px; align-items:flex-start; flex-wrap:wrap}
.site-foot a{color:var(--ink); text-decoration:underline; text-underline-offset:2px}
.site-foot .fine{margin:14px 0 0; font-size:12.5px; color:var(--ink-3); text-align:inherit; line-height:1.6}
.site-foot .fine a{color:var(--ink-3)}
.site-foot .foot-brand{flex:0 1 340px; max-width:340px}
.site-foot .foot-brand .brand{padding:0; text-decoration:none}
.site-foot .foot-brand .wordmark{height:22px}
.site-foot .foot-brand .brandname{font-size:19px}
.site-foot .foot-brand p{margin:11px 0 0; font-size:12.5px; color:var(--ink-3); line-height:1.6}
.site-foot .foot-brand p a{color:var(--ink-3)}
.site-foot .foot-links{flex:1; min-width:0; text-align:right; font-size:12.5px; line-height:1.6; color:var(--ink-3)}
.site-foot .foot-links a{color:var(--ink-3)}
@media (max-width:900px){
  .site-foot .wrap{flex-direction:column; gap:26px}
  .site-foot .foot-brand,.site-foot .foot-links{flex:none; text-align:left}
}

/* ============================================================
   LATAM — mercado hispano page
   ============================================================ */
.latam .sec-label{display:block; font-family:"IBM Plex Mono",monospace; font-size:11.5px; letter-spacing:.09em; text-transform:uppercase; color:var(--brand); margin-bottom:8px}
.latam .hero-note .sep{color:var(--ink-3)}

.latam .stats{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--r-lg); overflow:hidden; margin-top:26px}
.latam .stat{background:var(--paper); padding:22px 20px}
.latam .stat b{display:block; font-family:"Archivo",sans-serif; font-size:32px; font-weight:800; font-variation-settings:"wdth" 100; line-height:1; letter-spacing:-.02em}
.latam .stat span{display:block; margin-top:8px; font-size:13px; color:var(--ink-2); line-height:1.45}
.latam .stat i{display:block; margin-top:10px; font-style:normal; font-size:11px; color:var(--ink-3); font-family:"IBM Plex Mono",monospace}

.latam .say{display:grid; grid-template-columns:1fr 1fr; gap:44px; align-items:center; margin-top:36px}
.latam .say.flip .say-fig{order:-1}
.latam .say p{font-size:16px; line-height:1.65; color:var(--ink-2); margin:0 0 14px}
.latam .say p:last-child{margin-bottom:0}
.latam .say strong{color:var(--ink); font-weight:600}
.latam .say-fig{border-radius:var(--r-lg); overflow:hidden; background:var(--surface); aspect-ratio:3/2}
.latam .say-fig img{width:100%; height:100%; object-fit:cover; display:block}

.latam .gallery{display:grid; grid-template-columns:repeat(3,1fr); gap:16px; margin-top:8px}
.latam .shotcard{border-radius:var(--r-lg); overflow:hidden; background:var(--surface); position:relative}
.latam .shotcard img{width:100%; aspect-ratio:3/4; object-fit:cover; display:block}
.latam .shotcard figcaption{position:absolute; left:0; right:0; bottom:0; padding:44px 16px 16px; color:#fff; font-size:13.5px; line-height:1.45; background:linear-gradient(180deg, rgba(8,8,12,0) 0%, rgba(8,8,12,.86) 100%)}
.latam .shotcard figcaption b{display:block; font-family:"Inter Tight",sans-serif; font-size:15px; margin-bottom:3px}

.latam .tracks{display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:8px}
.latam .track{border:1px solid var(--line); border-radius:var(--r-lg); padding:26px}
.latam .track .num{font-family:"IBM Plex Mono",monospace; font-size:12px; color:var(--ink-3); display:block; margin-bottom:10px}
.latam .track h3{font-family:"Inter Tight",sans-serif; font-size:19px; font-weight:600}
.latam .track > p{margin:8px 0 16px; font-size:14.5px; color:var(--ink-2); line-height:1.6}
.latam .track ul{list-style:none; margin:0; padding:0; border-top:1px solid var(--line)}
.latam .track li{padding:11px 0 11px 24px; border-bottom:1px solid var(--line); font-size:14px; color:var(--ink-2); position:relative}
.latam .track li:last-child{border-bottom:none}
.latam .track li::before{content:""; position:absolute; left:4px; top:17px; width:7px; height:7px; border-radius:50%; background:var(--brand)}

.latam .results{display:grid; grid-template-columns:repeat(3,1fr); gap:20px; margin-top:8px}
.latam .result{border:1px solid var(--line); border-radius:var(--r-lg); padding:24px; display:flex; flex-direction:column}
.latam .result .big{font-family:"Archivo",sans-serif; font-size:29px; font-weight:800; font-variation-settings:"wdth" 100; letter-spacing:-.02em; line-height:1}
.latam .result .what{margin:8px 0 0; font-size:13px; color:var(--ink-3); font-family:"IBM Plex Mono",monospace}
.latam .result blockquote{margin:18px 0 0; font-size:15px; line-height:1.6; color:var(--ink-2); flex:1}
.latam .result .said-by{display:flex; align-items:center; gap:10px; margin-top:20px; font-size:13.5px}
.latam .result .said-by b{font-weight:600}
.latam .result .said-by span{color:var(--ink-3)}

.latam .verts-head{padding-bottom:0}

.latam .guides{list-style:none; margin:8px 0 0; padding:0; border-top:1px solid var(--line); max-width:840px}
.latam .guides li{border-bottom:1px solid var(--line)}
.latam .guides a{display:grid; grid-template-columns:150px 1fr auto; gap:16px; align-items:center; padding:18px 0; color:inherit; text-decoration:none}
.latam .guides .cat{font-family:"IBM Plex Mono",monospace; font-size:12px; color:var(--ink-3)}
.latam .guides .t{font-size:16px; font-weight:600}
.latam .guides .arr{color:var(--ink-3); transition:transform .2s var(--ease)}
.latam .guides a:hover .t{color:var(--brand)}
.latam .guides a:hover .arr{transform:translateX(4px)}
@media (max-width:640px){.latam .guides a{grid-template-columns:1fr auto; gap:4px 12px}.latam .guides .cat{grid-column:1/-1}}

.cta-band{border-radius:var(--r-xl); background:var(--brand-grad); color:#fff; padding:52px 48px; display:grid; grid-template-columns:1fr auto; gap:32px; align-items:center}
.cta-band h2{font-size:32px; font-weight:800; font-family:"Archivo",sans-serif; font-variation-settings:"wdth" 100; letter-spacing:-.02em}
.cta-band p{margin:12px 0 0; color:rgba(255,255,255,.9); font-size:16px; max-width:46ch; line-height:1.6}
.cta-band .btn-primary{background:var(--paper); color:var(--ink)}
.cta-band .btn-primary:hover{background:#EDEDEA; filter:none}
.cta-band .fine{margin-top:12px; color:rgba(255,255,255,.9); text-align:center}
.latam .cta-band{margin:56px 0 72px}
.cta-band.light{background:var(--paper); color:var(--ink); border:1px solid var(--line)}
.cta-band.light p{color:var(--ink-2)}
.cta-band.light .btn-primary{background:var(--brand-grad); color:#fff}
.cta-band.light .btn-primary:hover{background:var(--brand-grad); filter:brightness(.92)}
/* .roi pages restyle every h2/p; undo that inside the band so it matches everywhere */
.roi .cta-band h2{margin:0}
.roi .cta-band p{font-family:inherit; margin:12px 0 0; max-width:46ch; line-height:1.6}
.roi .cta-band:not(.light) p{color:rgba(255,255,255,.9)}

@media (max-width:900px){
  .latam .stats{grid-template-columns:repeat(2,1fr)}
  .latam .say,.latam .tracks,.latam .results{grid-template-columns:1fr; gap:24px}
  .latam .say.flip .say-fig{order:0}
  .latam .gallery{grid-template-columns:1fr}
  .cta-band{grid-template-columns:1fr; padding:36px 26px; text-align:left}
  .cta-band h2{font-size:26px}
}
@media (max-width:560px){
  .latam .stats{grid-template-columns:1fr}
  .latam .stat b{font-size:30px}
}

/* ============================================================
   PRINT — "Download brief" is window.print(), so the printed
   sheet is the deliverable. Zero page margin is what suppresses
   the browser's own URL / date furniture; the margins are put
   back by the page sections, each of which starts a page and
   carries its own top and bottom padding.
   ============================================================ */
.pdoc-hd,.pfoot{display:none}

@media print{
  @page{size:Letter; margin:0}

  html,body{background:#fff}
  body{font-size:10.5pt; -webkit-print-color-adjust:exact; print-color-adjust:exact}
  *{-webkit-print-color-adjust:exact; print-color-adjust:exact}

  /* chrome that has no business on paper */
  .rail,.site-foot,.foot,.toast,.brief-intro,.brief-about,.nav-btns,.bsec .edit,
  .slider,.slider-ends,.qn{display:none !important}

  /* strip the app shell back to a plain document */
  .app{display:block; min-height:0}
  .main{padding-top:0}
  .wrap,.brief-page .wrap{max-width:none; margin:0; padding:0}
  .sec{margin:0}
  .brief-page .bstage{margin:0; padding:0; border:0; border-radius:0; background:none}

  /* ---- the printed document ---- */
  .pdoc{padding:0 14mm}
  .pdoc-hd{
    display:flex; justify-content:space-between; align-items:center;
    padding:10mm 0 4mm; border-bottom:1.5px solid var(--ink);
  }
  .pdoc-hd .pb{display:flex; align-items:center; gap:8px;
    font-family:"Archivo",system-ui,sans-serif; font-weight:800; font-size:15pt; letter-spacing:-.02em}
  .pdoc-hd .pb img{height:18px}
  .pdoc-hd .pm{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:8pt;
    letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3)}

  /* one section per sheet — this is what puts the top and bottom
     margins back on every page once @page margin is zero */
  .psec{break-before:page; padding:16mm 0 20mm}
  .pdoc-hd + .psec{break-before:auto; padding-top:4mm}
  /* the closing notes ride out the returns sheet rather than claiming one */
  .psec-end{break-before:auto; padding-top:0; margin-top:-13mm}

  /* running foot, in place of the browser's URL line */
  .pfoot{
    display:flex; justify-content:space-between; align-items:center;
    position:fixed; left:14mm; right:14mm; bottom:8mm; height:8mm;
    background:#fff; border-top:1px solid var(--line); padding-top:3mm;
    font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:7.5pt;
    letter-spacing:.1em; text-transform:uppercase; color:var(--ink-3);
  }

  /* nothing that reads as a unit may be split across a sheet */
  .brief-page .bsec,.brief-page .total,.brief-page .mix,
  .brief-page .scen-c,.brief-page .factbox,.brief-page .warn,.brief-page .note{break-inside:avoid}
  h3,.brief-page .bsec .sh,.brief-page .factbox .h{break-after:avoid}
  /* a section's total prints on the same sheet as the lines it sums */
  .brief-page .bsec{break-after:avoid}
  .brief-page .total{break-before:avoid}

  /* the sheet header already says "Program brief", so the card sheds its own
     header, border and padding and prints as a plain schedule of terms */
  .brief-page .brief{border:0; border-radius:0}
  .brief-page .brief-hd{display:none}
  .brief-page .brief-b{padding:0}
  .brief-page .line{padding:3px 0; font-size:9.5pt}
  .brief-page .bsec .sh{font-size:8pt; padding-bottom:5px}
  .brief-page .bsec + .bsec,.brief-page .total + .bsec{margin-top:8px}
  /* a Letter sheet is ~816px wide, under the 900px phone breakpoint that
     stacks the value under its label — keep the value right-aligned */
  .brief-page .total{margin-top:10px; padding-top:10px; flex-direction:row; align-items:flex-end}
  .brief-page .total .v{font-size:18pt}
  .brief-page .mix{margin-top:10px}
  .brief-page .mixkey{margin-top:8px; font-size:8.5pt}
  /* the two closing ratios carry inline spacing from the builder */
  .brief-page .brief-b > .factrow{margin-top:8px !important; padding-top:8px !important}
  .brief-page .scen{gap:8px; margin:14px 0 0}
  .brief-page .scen-c{padding:13px}
  .brief-page .scen-c .big{font-size:19pt}
  .brief-page .scen-c .sub{font-size:9pt; line-height:1.6; margin-top:10px; padding-top:10px}
  .brief-page .scen-c .sub b{font-size:9pt}
  .brief-page .factbox{background:var(--surface)}
  .brief-page .factrow{font-size:9pt; padding:4px 0}
  .brief-page .fine{margin-top:14px; text-align:left; max-width:none}
}

/* ---------- contact modal ----------
   Full-bleed sheet, no rail and no footer: the X is the only way out, so the
   page reads as a modal over the site rather than another destination. */
.ct-page{
  display:flex; flex-direction:column; align-items:center; justify-content:center;
  min-height:100vh; padding:80px 40px 60px; position:relative;
}
.ct-close{
  position:fixed; top:24px; right:24px; z-index:101;
  display:flex; align-items:center; justify-content:center;
  width:40px; height:40px; border-radius:50%; color:var(--ink-3);
  transition:color .15s var(--ease), background .15s var(--ease);
}
.ct-close:hover{color:var(--ink); background:var(--surface)}
.ct-form,.ct-ok{animation:ct-in .35s var(--ease)}
@keyframes ct-in{from{opacity:0; transform:translateY(12px)} to{opacity:1; transform:none}}
.ct-form{width:100%; max-width:560px}
.ct-logo{display:flex; align-items:center; justify-content:center; margin-bottom:48px}
.ct-logo img{height:52px; width:auto; display:block}
.ct-title{text-align:center; font-size:clamp(24px,3vw,36px); font-weight:700; line-height:1.15; letter-spacing:-.02em; margin-bottom:40px}
.ct-fields{display:flex; flex-direction:column; gap:20px; margin-bottom:32px}
.ct-fields[hidden]{display:none}
.ct-row{display:flex; gap:16px}
.ct-field{display:flex; flex-direction:column; flex:1; gap:6px}
.ct-field label{color:var(--ink-3); font-size:12px; font-weight:500; letter-spacing:.02em}
.ct-req{color:var(--live)}
.ct-field input,.ct-field textarea,.ct-field select{
  width:100%; background:var(--paper); color:var(--ink);
  font-family:inherit; font-size:14px; letter-spacing:-.01em;
  border:1.5px solid var(--line); outline:none; transition:border-color .15s var(--ease);
}
.ct-field input,.ct-field select{padding:13px 20px; border-radius:980px}
.ct-field textarea{padding:16px 20px; min-height:120px; border-radius:var(--r-md); resize:vertical}
.ct-field input:focus,.ct-field textarea:focus,.ct-field select:focus{border-color:var(--ink)}
.ct-field ::placeholder{color:var(--ink-3)}
.ct-field input.bad,.ct-field textarea.bad,.ct-field select.bad{border-color:var(--live)}
.ct-msg{color:var(--live); font-size:12px; margin-top:2px}
.ct-send{
  width:100%; padding:14px 32px; border-radius:980px;
  background:var(--ink); color:var(--paper); font-size:15px; font-weight:500;
  letter-spacing:-.01em; transition:opacity .2s var(--ease);
}
.ct-send:hover{opacity:.75}
.ct-send:disabled{opacity:.35; cursor:not-allowed}
.ct-fail{color:var(--live); text-align:center; font-size:14px; margin-bottom:12px}
.ct-ok{width:100%; max-width:480px; text-align:center}
.ct-ok h2{font-size:clamp(30px,3.5vw,44px); font-weight:700; line-height:1.1; letter-spacing:-.02em; margin-bottom:16px}
.ct-ok p{color:var(--ink-2); font-size:16px; line-height:1.65; margin:0 0 40px}
.ct-back{color:var(--ink-3); font-size:14px; font-weight:500; text-decoration:underline; text-underline-offset:4px}
.ct-back:hover{color:var(--ink)}
@media (max-width:560px){
  .ct-page{padding:60px 24px 40px}
  .ct-row{flex-direction:column}
}

/* ---------- get started modal ----------
   Same full-bleed sheet as the contact modal (.ct-page / .ct-close / .ct-field
   are reused verbatim); only the step machinery is new. */
.gs-page{justify-content:flex-start; padding-top:120px}
.gs-progress{position:fixed; top:0; left:0; right:0; height:3px; background:var(--line); z-index:101}
.gs-progress-fill{height:100%; width:0; background:var(--brand-grad); transition:width .35s var(--ease)}
.gs-step{width:100%; max-width:560px; animation:ct-in .35s var(--ease)}
.gs-step[hidden]{display:none}

/* intro */
.gs-intro{text-align:center; margin:auto 0}
.gs-intro-title{font-size:clamp(28px,4vw,44px); font-weight:700; line-height:1.1; letter-spacing:-.02em; margin-bottom:16px}
.gs-intro-sub{color:var(--ink-2); font-size:16px; line-height:1.65; margin:0 auto 40px; max-width:46ch}
.gs-intro .ct-send{max-width:260px; margin:0 auto}
.gs-intro-note{margin-top:16px; color:var(--ink-3); font-size:13px}

/* step head */
.gs-step-num{font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:12px; letter-spacing:.04em; color:var(--ink-3); margin-bottom:14px}
.gs-step-title{font-size:clamp(22px,2.6vw,32px); font-weight:700; line-height:1.15; letter-spacing:-.02em; margin-bottom:10px}
.gs-step-sub{color:var(--ink-2); font-size:15px; line-height:1.6; margin:0 0 28px}
.gs-timeline-q{margin-top:8px; margin-bottom:20px}

/* options */
.gs-options{display:flex; flex-direction:column; gap:10px}
.gs-option{
  display:flex; align-items:center; gap:14px; width:100%; text-align:left;
  padding:14px 18px; border-radius:var(--r-md);
  background:var(--paper); border:1.5px solid var(--line);
  font-size:15px; letter-spacing:-.01em;
  transition:border-color .15s var(--ease), background .15s var(--ease);
}
.gs-option:hover{border-color:var(--line-2); background:var(--surface)}
.gs-option.on{border-color:var(--ink); background:var(--surface)}
.gs-key{
  flex:none; display:flex; align-items:center; justify-content:center;
  width:24px; height:24px; border-radius:6px;
  background:var(--surface); border:1px solid var(--line);
  font-family:"IBM Plex Mono",ui-monospace,monospace; font-size:11px; color:var(--ink-3);
}
.gs-option.on .gs-key{background:var(--ink); border-color:var(--ink); color:var(--paper)}
.gs-label{flex:1}

/* nav */
.gs-nav{display:flex; align-items:center; gap:12px; margin-top:32px}
.gs-nav .ct-send{flex:1}
.gs-back{
  padding:14px 28px; border-radius:980px; border:1.5px solid var(--line);
  color:var(--ink-2); font-size:15px; font-weight:500; letter-spacing:-.01em;
  transition:border-color .15s var(--ease), color .15s var(--ease);
}
.gs-back:hover{border-color:var(--line-2); color:var(--ink)}

@media (max-width:560px){
  .gs-page{padding-top:88px}
}
.gs-page .ct-ok{max-width:480px; margin:auto 0}

/* ---------- desktop: left sidebar + a top bar for the actions ----------
   The hamburger stays the mobile pattern. From 1024px up the same markup
   splits in two: .rail-bar dissolves (display:contents) so the sidebar is
   brand / nav / Minimize, and .rail-actions lifts out into a fixed top bar
   across the content. Collapsed, the sidebar keeps the icons and drops
   every label; the top bar is unaffected. */
@media (min-width:1024px){
  html:has(.rail){scroll-padding-top:88px}

  .rail{
    top:0; left:0; right:auto; bottom:0;
    width:var(--rail); height:100dvh; max-height:none;
    padding:0 0 10px; overflow:hidden;
    border-bottom:none; border-right:1px solid var(--line);
    background:var(--paper); backdrop-filter:none;
    transition:width .18s var(--ease);
  }
  .rail.open{background:var(--paper)}
  .rail-bar{display:contents}
  .rail .brand{order:0; flex:0 0 auto; height:64px; padding:0 22px; overflow:hidden; border-bottom:1px solid var(--line)}
  .rail-toggle{display:none}

  /* the rule sits on the brand, not the nav: border-box draws the top bar's
     bottom border inside its 64px, so the two only line up on the same edge */
  .rail .nav{
    display:flex; order:1; flex:1 1 auto; min-height:0;
    padding:18px 12px 10px; border-top:none; overflow-y:auto;
  }
  .nav-item{white-space:nowrap}

  /* the actions become the top bar: fixed, starting where the sidebar ends */
  .rail-actions{
    position:fixed; top:0; left:var(--rail); right:0; height:64px; z-index:1;
    margin:0; padding:0 60px; justify-content:flex-end; gap:28px;
    background:var(--paper); border-bottom:1px solid var(--line);
    transition:left .18s var(--ease);
  }

  .rail-collapse{
    display:flex; order:3; align-items:center; justify-content:space-between; gap:10px;
    flex:0 0 auto; margin:6px 12px 0; padding:9px 10px; border-radius:10px;
    font-size:13px; color:var(--ink-3); white-space:nowrap;
    transition:background .16s var(--ease), color .16s var(--ease);
  }
  .rail-collapse:hover{background:var(--surface); color:var(--ink)}

  /* the shell makes room for the sidebar and the top bar */
  body:has(.rail) .main{padding-top:64px; padding-left:var(--rail)}
  body:has(.rail) .site-foot{padding-left:var(--rail)}
  body:has(.rail) .topbar{top:64px}

  /* collapsed */
  body.rail-min{--rail:72px}
  body.rail-min .brandname,
  body.rail-min .rail-label,
  body.rail-min .nav-item span,
  body.rail-min .rail-collapse span{display:none}
  body.rail-min .rail .brand{justify-content:center; padding:0}
  body.rail-min .nav-item{justify-content:center; padding:11px 0}
  body.rail-min .rail .nav{padding:18px 12px 10px}
  body.rail-min .nav-group + .nav-group{margin-top:10px; padding-top:10px; border-top:1px solid var(--line)}
  body.rail-min .rail-collapse{justify-content:center; padding:11px 0}
  body.rail-min .rail-collapse svg{transform:rotate(180deg)}
}
@media (min-width:1024px) and (max-width:1180px){
  .rail-actions{padding:0 28px}
}
@media (min-width:1024px){
  /* collapsed, a click on the empty space around the icons expands it */
  body.rail-min .rail{cursor:pointer}

}

/* the sidebar eats the left gutter, so from 1280 up the content takes a wider
   one of its own — at 60px it runs into the right edge on a 1440 screen */
@media (min-width:1280px){
  body:has(.rail) .wrap,
  body:has(.rail) .rail-actions{padding-left:96px; padding-right:96px}
}

/* on mobile the actions live inside the menu, not the bar: at 390px the phone
   number and the button pushed the hamburger off screen */
@media (max-width:1023px){
  .nav .rail-actions{
    margin:10px 0 0; padding:16px 12px 4px; gap:16px;
    border-top:1px solid var(--line);
  }
}

/* ============ CREATORS ============ */
.cr-fig{position:relative; margin:0; border-radius:var(--r-lg); overflow:hidden; background:var(--line); aspect-ratio:4/5}
.cr-fig img{width:100%; height:100%; object-fit:cover; display:block}
.cr-badge{position:absolute; left:16px; bottom:16px; background:rgba(255,255,255,.92); border:1px solid var(--line); border-radius:var(--r-md); padding:14px 18px}
.cr-badge b{display:block; font-family:"Archivo",system-ui,sans-serif; font-size:28px; font-weight:800; letter-spacing:-.02em; line-height:1}
.cr-badge span{display:block; margin-top:4px; font-size:12px; color:var(--ink-3)}
.verts.cr-3{grid-template-columns:repeat(3,1fr)}
.cr-amt{display:block; font-family:"Archivo",system-ui,sans-serif; font-size:40px; font-weight:800; letter-spacing:-.035em; line-height:1}
.cr-feat{border-color:var(--logo)}
@media (max-width:900px){ .verts.cr-3{grid-template-columns:1fr} .cr-fig{max-width:376px} }

/* ============ GLOSSARY ============ */
.prose dd{margin-left:0}